Apple Inc. Santa Clara , CA 95051
Apple is looking for a Channel Manager with a focus on digital marketing, operations, and promotion across multiple lines of business. You have the ability to operationalize marketing campaigns with precise execution.
This role supports the development of digital campaigns across all Apple Software Services (Music, TV App, News, Books, Podcasts, etc) and on a global basis. Your background includes developing recommendations based on KPIs and metrics analysis, and you are comfortable working with global deadlines.You have a passion for entertainment and pop culture, a pulse on new and creative trends in digital marketing as well as international trends. You should be multi-task oriented, metrics-driven, thrive in a quick moving environment, and be an extraordinary teammate.
At least 7 years in direct marketing, with demonstrated success defining a vision for and building multi-channel direct marketing capabilities for leading consumer brands
Strategic mindset and the ability to lead the development and cross-functional execution of effective direct marketing campaigns and programs based on business opportunities Experienced with developing goals to drive business growth, acquisition, user engagement, churn reductions and brand awareness
Extensive experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business
Shown success in developing and optimizing push notification, email and in-app messaging programs. Deep expertise with leading development and execution of testing plans to improve channel impact and yield
Experienced understanding of digital marketing analytics, creative and media best practices by direct marketing channel
Experience partnering with product teams to develop and evolve the direct marketing planning, delivery, reporting, and optimization technology stack; as well as on the instrumentation of in-app messaging
Experience using CRM platforms to deliver the right message, to the right user, at the right time, through the right channel
Proven ability to leverage CRM platforms to deliver and optimize compelling direct marketing communications at scale
Track record partnering with creative teams to create compelling marketing materials that engage customers
Experience working with international markets and ability to collaborate with international marketing colleagues to craft optimal marketing programs that reflect regional market opportunities and customer differences
Outstanding communication and presentation skills, ability to deliver impactful presentations at all levels of the organization
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects
Deep understanding of the iOS ecosystem, monetization, user engagement and acquisition models. Experience with subscription apps is a plus
Results-oriented, energetic and focused with a strong desire to learn and succeed
You will have a track record of success in digital marketing for a major consumer brand: setting the vision, developing the strategy, building internal capabilities, and leading flawless cross-functional execution. You will lead the operations and execution of digital marketing campaigns on a global basis to drive growth. You will collaborate with a broad range of teams, including international marketing, product, growth marketing, editorial, operations, and creative teams.