Digital Marketing Campaign Specialist

Smartwatt Energy Dallas , TX 75201

Posted 2 months ago

Have people often commented on how organized and goal oriented you are? Do you enjoy supporting sales and marketing to help with the growth of a company? Are you a strong communicator who has had success building and maintaining relationships with a variety of people? If so, we want you to join our team!

The Digital Marketing Campaign Specialist will provide proactive support for key marketing campaigns, initiatives, and goals. Through these efforts, the Digital Marketing Campaign Specialist will contribute to the growth of Centrica Business Solutions' revenue pipeline and support an increase in sales revenue. We are seeking a passionate digital marketer who wants to contribute to our vision to help businesses balance planet and profit with energy solutions in an exciting growth segment.

Our Marketing Associate contributions to the Centrica Business Solutions' team include:

  • Owns digital campaigns and journeys in support of marketing and business objectives

  • Oversees digital lead flow (Pardot, Salesforce, Microsoft Dynamics)

  • Systems & platforms management from a marketing perspective (Pardot, Salesforce, Microsoft Dynamics)

  • Develops, runs and optimizes campaigns (build, schedule, proofing, etc.)

  • Creates, manages and optimizes Always-on nurture campaigns

  • Drives digital leads to fulfill team objectives in support of business targets for revenue

  • Collaborates with colleagues from field marketing, central marketing, sales, IT and business stakeholders to improve campaign performance and targeting

  • Data acquisition and management to develop prospect lists for email campaigns

  • Manages all tracking and reporting on campaign results

  • SEO link-building

  • Build relationships with necessary stakeholders to succeed in role

  • Develops and maintains a thorough knowledge of the market, targeted verticals, and Centrica Business Solutions's competitors while initiating market research/surveys, and continually updating competitor information

The core components of success are (i.e. must haves):

  • A High School diploma or equivalent

  • Marketing automation platform experience

  • Experience with a CRM, preferably Salesforce or Microsoft Dynamics

The following are a definite plus, so if you've got any of these be sure to tell us!

  • Bachelor's degree in Marketing or Business

  • At least 1 year experience in digital marketing

  • HTML and website experience

  • Account based Marketing experience

Come join a company that is committed to going further to understand what is needed and engineer what is possible.

WHAT we do and WHY we do it?

Centrica Business Solutions is a nationwide, fast-growing company that maximizes the value of infrastructures by optimizing energy and building systems. We design and build energy efficiency upgrade projects that help our customers achieve financial savings, energy reductions and an enhanced environment that fosters productivity, comfort and safety.

We are driven and passionate about partnering with our customers and providing expertise to create more efficient and optimized environments for their employees, students, teachers and communities to thrive in. We strive to be better, do better and achieve better results for our customers. Our teams of experts don't follow trends. We set them. We embrace change. We challenge the norm. We make promises - and we keep them. We earn our customers' business by creating value for them, showing genuine concern and understanding of their needs, building deep relationships, and ensuring they are happy. Our customers see and feel our constant care for every project.

Our Benefits and Perks

At Centrica Business Solutions, we ensure you are supported and valued. To help do this, we offer a competitive compensation and benefits package. Some of our benefits & perks include:

  • Medical/Dental/Vision Insurance

  • HSA, with company match

  • FSA/DCA

  • Paid Time Off

  • 401(k), with company match

  • Life Insurance

  • Accident Insurance

  • Employee Wellness Reimbursement Program

  • Group Wellness Activities

  • Employee Training and Development Opportunities

  • Casual attire with professional and fun work environments

  • Fungineering (We Engineer the Fun!)

In true Centrica Business Solutions fashion, we are continually reviewing and re-imagining what we can offer to meet our employee's needs.

Together we have fun. Together we grow. Together we get better. It's not just what we do. It's who we are!

Centrica Business Solutions is an Equal Opportunity Employer and as such, does not discriminate in its hiring or employment practices

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Digital Marketing Campaign Specialist

Smartwatt Energy