Advantagecare Physicians New York , NY 10007
Posted 3 weeks ago
Summary of Job
Responsible for implementing end‐to‐end campaign creation, execution, delivery and measurement, primarily leveraging Salesforce Marketing Cloud email/journeys, Adobe Campaign, Adobe Experience Manager (CMS), and Adobe Analytics. Participate in the creation of SFMC campaign journey/workflow design, to execute email campaign activation and delivery. Develop automated digital campaign delivery process across platforms; e.g. Salesforce Marketing Cloud, Adobe Campaign, Social Studio, Adobe Target. Contribute to the campaign connections across Salesforce systems Sales Cloud (CRM), Salesforce Marketing Cloud (Email Marketing Automation), Service Cloud, and Social Media (Salesforce Social Studio). With direction from Business Owners and Program Managers, help to implement and monitor campaign tactics, goals, objectives, KPIs, and timing set my management.
Responsibilities
Contribute to the creation, execution, delivery, and measurement of campaigns within Salesforce Marketing Cloud.
Develop the creation of journeys including email, SMS, SFDC activation.
Create data segments and automations that support recurring campaigns and journeys.
Work with internal stakeholders and external partners within the organization(s) to help ensure adhesion to requirements.
Review incoming requests ensuring they adhere to management defined best practices.
Proactively monitor campaign/journey performance and delivery goals.
Build performance reporting and dashboards, along with email reporting notifications.
Qualifications
Additional Information
Advantagecare Physicians