Digital Marketing Campaign Senior Specialist

Job Summary:

The Digital Marketing Campaign Senior Specialist is responsible for planning, supporting, and executing digital marketing campaigns for BDO USA. Job functions include campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting.

In this role, the Digital Marketing Campaign Senior Specialist works closely with cross-functional teams to develop and execute the digital elements of marketing strategies and campaigns.

Job Duties:

• Supports the strategy, development, implementation and ongoing management of digital campaigns and programs

• Serves as an internal resource to marketing professionals, industry groups, and business lines regarding integration of paid digital media and digital marketing campaigns

• Coordinates meetings and collaborates with national marketing leaders and external agencies to develop and implement marketing strategies and digital advertising plans that align with the buyer journey

• Monitors and analyzes campaign performance to make recommendations for improvement

• Develops and executes paid digital media strategy across platforms including search, social, and display

• Works with external agencies (advertising, PR) in executing and monitoring an integrated media strategy across all advertising campaigns

• Works with business line and industry marketing leaders to create and leverage full-funnel content and build audience strategies

• Builds campaign reports for internal stakeholders using data and metrics from platforms such as Google Analytics, Marketo, and CRM

• Champions the BDO brand to ensure online marketing and communications reflect the firm's messages, positioning and visual identity

• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor's degree, required; major in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience:

• Four (4) or more years of digital marketing experience, required

• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License/Certifications:

• N/A

Software:

• Proficient in the use of Microsoft Office Suite, required

• Knowledge of Microsoft Dynamics CRM, marketing automation software (i.e., Marketo), preferred

• Experience with ad platforms (Google Ads, Bing, LinkedIn, DV360), preferred

• Experience with Google tools (Google Analytics, Tag Manager, Data Studio), preferred

Language:

• N/A

Other Knowledge, Skills, & Abilities:

• Proven success in the strategy, development, implementation and ongoing management of online marketing campaigns and programs

• Excellent project management skills and organizational skills

• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results

• Excellent verbal and written communication and presentation skills with ability to write for online media

• Knowledge with all phases of campaign management including planning, execution, and reporting

• Knowledge producing digital campaign reports (PowerPoint, Excel)

• Knowledgeable of Google tools (Google Analytics, Tag Manager, Data Studio) and management of paid channels (Google search and display, programmatic, Facebook, Twitter, LinkedIn)

• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels

• Knowledge of SEO and how organic and paid strategies can work in harmony

• Ability to understand and communicate BDO business, marketplace and value proposition

• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment

• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $71,000 - $77,000

NYC/Long Island/Westchester Range: $71,000 - $77,000