Digital Marketing Campaign Analyst

Travel + Leisure Co. Orlando , FL 32801

Posted 2 months ago

Put the World on Vacation

At Panorama our mission is simple: to put the world on vacation. As the world's foremost membership travel business and part of Travel + Leisure Co., we bring a broader perspective through our brands, including RCI, the largest vacation exchange company, 7Across, Love Home Swap, the Registry Collection, @Work International, and the Alliance Reservations Network. Together we're shaping the future of the travel industry as we deliver new vacation possibilities.

Job Summary

The role of Digital Marketing Campaign Analyst is responsible for developing, implementing, managing, and reporting digital marketing campaigns. In addition, the Digital Marketing Campaign Analy will be an important role in helping to gather, organize, and visualize marketing campaign data to provide actionable insights. This position is remote

Essential Job Responsibilities

Responsibilities include, but are not limited to:

  • Manage media buying process for select marketing campaigns and brands including planning, budgeting, and pacing. This is inclusive of working with both internal and external agencies and departments in order to manage media buys.

  • Manage digital creative requirements for production and timely delivery of assets for media buys.

  • Supports and partners closely with analytics managers to set up tagging and tracking across brands and marketing channels.

  • Report and measure performance of all marketing campaigns against established KPI's.

  • Weekly and monthly consolidated reporting on campaign results across all marketing channels.

  • Explores as well as analyzes web and user behaviors from which insights may be gathered and acted upon.

  • Responsible for compiling and constructing business performance into presentations while helping to provide an engaging (tables, charts, visualizations) consolidated point of view.

  • Define problems and opportunities for improvement as well as support the implementation of any changes based on data trends, patterns, and insights.

  • Assist in the day to day tracking of budgets including month end reconciliation and forecasting. Including the ongoing reforecasting and annual media plan development.

  • Assists in annual program reviews to help develop strategies.

  • Stay up-to-date with digital media technologies and latest trends.

  • Perform special projects as required.

Minimum Requirements and Qualifications

Education and experience

  • BA/BS degree and 3+ years' relevant experience or an equivalent combination of education and relevant experience.

Knowledge and skills

  • Experience creating and analyzing dashboards to measure program success.

  • Experience managing multiple projects simultaneously and independently.

  • Ability to work effectively with various internal and external constituencies to implement projects.

  • Ability to effectively communicate and collaborate with management.

  • Experience with the following digital marketing platforms:

  • Google Ads

  • Facebook Advertising

  • Microsoft Advertising (Bing Ads)

  • Criteo

  • Understands the importance of a holistic digital marketing presence and the effects these channels have on one another.

  • Advanced experience with web analytics platforms (i.e. Google Analytics).

  • Experience in collecting and presenting digital analytics.

  • Experience with Microsoft Office including Excel, Outlook, PowerPoint and Word.

  • Understanding of financial reporting and budgeting.

  • Basic understating of media tracking fundamentals and tagging tools (i.e. Google Tag Manager).

  • Basic understating of CRM databases a plus (SAS).

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you'll find a team that's inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

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Digital Marketing Campaign Analyst

Travel + Leisure Co.