Purpose of the Position: Under close to moderate supervision assists with a variety of digital marketing activities in support of the Company vision, mission, values and strategic plan. Assists in the creation, production and distribution of a variety of sales and marketing promotional materials utilizing digital media. Helps arrange events and presentations for a variety of occasion's i.e. sales meetings, trade shows, clinics, open houses, product exhibits, and training in which digital content is relevant.
Essential Duties and Responsibilities:
Oversees creation and distribution of marketing and sales materials in support of company initiatives.
Maintains brand standards for all materials produced by MEDCO or outside vendors.
Establishes and executes a digital broadcast schedule in support of all monthly and quarterly publications and promotions as related to specific segments.
Maintains all Segment Specific Customer Contact List as well as intercompany distribution list.
Coordinates with vendors to support the execution of marketing and sales objectives.
Develops, tracks and reports out on effectiveness of all digital campaigns.
Works closely with Merchants and external resources to promote, schedule and organize all training webinars.
Performs quality assurance function on all electronic materials prior to leaving the Marketing area.
Assist in creation of and maintenance of all company customer welcome packet information. Which include maintain adequate supply of all.
Responsible for content, design, development, and maintenance of the Company websites including B2B and B2C versions.
Provides the appropriate oral and/or written communication to external and internal customers.
Observes and enforces all Company rules and safety practices.
Within the knowledge, skill, and/or ability of the individual, performs such other duties as shall be required by management.
Minimum Requirements (Education and Experience):
AA/AS in Business/Marketing with BA/BS in Communication/Marketing/Graphic Design strongly preferred
Event planning experience or related internship
Superior oral and written communication skills
Strong organizational skills with detail orientation
Experience with MAC (InDesign, Dreamweaver, Illustrator, Photoshop) and PC (MS Office)
CRM and Microsoft SharePoint knowledge a plus