Digital Marketing Associate - Automotive

Essendant Philadelphia , PA 19107

Posted 3 months ago

Purpose of the Position: Under close to moderate supervision assists with a variety of digital marketing activities in support of the Company vision, mission, values and strategic plan. Assists in the creation, production and distribution of a variety of sales and marketing promotional materials utilizing digital media. Helps arrange events and presentations for a variety of occasion's i.e. sales meetings, trade shows, clinics, open houses, product exhibits, and training in which digital content is relevant.

Essential Duties and Responsibilities:

  • Oversees creation and distribution of marketing and sales materials in support of company initiatives.

  • Maintains brand standards for all materials produced by MEDCO or outside vendors.

  • Establishes and executes a digital broadcast schedule in support of all monthly and quarterly publications and promotions as related to specific segments.

  • Maintains all Segment Specific Customer Contact List as well as intercompany distribution list.

  • Coordinates with vendors to support the execution of marketing and sales objectives.

  • Develops, tracks and reports out on effectiveness of all digital campaigns.

  • Works closely with Merchants and external resources to promote, schedule and organize all training webinars.

  • Performs quality assurance function on all electronic materials prior to leaving the Marketing area.

  • Assist in creation of and maintenance of all company customer welcome packet information. Which include maintain adequate supply of all.

  • Responsible for content, design, development, and maintenance of the Company websites including B2B and B2C versions.

  • Provides the appropriate oral and/or written communication to external and internal customers.

  • Observes and enforces all Company rules and safety practices.

  • Within the knowledge, skill, and/or ability of the individual, performs such other duties as shall be required by management.

Minimum Requirements (Education and Experience):

  • AA/AS in Business/Marketing with BA/BS in Communication/Marketing/Graphic Design strongly preferred

  • Event planning experience or related internship

  • Superior oral and written communication skills

  • Strong organizational skills with detail orientation

  • Experience with MAC (InDesign, Dreamweaver, Illustrator, Photoshop) and PC (MS Office)

  • CRM and Microsoft SharePoint knowledge a plus

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Digital Marketing Associate - Automotive