Digital Marketing And Communications Coordinator

Hamilton Lane Incorporated Philadelphia , PA 19107

Posted 2 months ago

Hamilton Lane is looking to expand their team to satisfy the needs of our growing client base. Hamilton Lane is built on collaboration, teamwork and integrity. Our employees pursue excellence and always strive to do the right thing. We invest in our employees, clients and partner relationships, as well as, in the technology and resources necessary to remain competitive, working in a competitive environment that inspires innovation.

To satisfy the needs of our growing client base, Hamilton Lane is looking to hire a Digital Marketing and Communications Coordinator to join our team in Philadelphia.

JOB DESCRIPTION:

The Digital Marketing and Communications Coordinator will report to the VP of Corporate Communications and Public Relations. He/She will work closely with others in the department, as well as a variety of other departments throughout the organization to assist in the execution of integrated digital marketing campaigns and events for Hamilton Lane. Candidates should be highly collaborative and willing to work in a fast-paced environment across multiple teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Work closely with Digital Marketing Specialist to maintain company website and other digital channels regularly by updating content, refreshing imagery, monitoring user experience

  • Collaborate with marketing teams to support and implement digital marketing campaigns

  • Coordinate with designers and content creators to ensure assets are designed according to platform best practices and compatibility

  • Serve as super-user of marketing automation platforms and other related applications (e.g. Pardot, Cvent, Monday.com, MS One Drive, etc.), monitoring data integrity and campaign processes

  • Work closely with Global Events team to support and execute comprehensive plans for various global virtual events including:

  • Invitation and event microsite development and registration management in Cvent (event management platform)

  • Facilitate setup of systems like Zoom, BlueJeans, and other streaming, web conferencing and Unified Communications (UC) technologies

  • Assess and manage audio visual requirements

  • Conduct webinars and virtual events using platforms like Zoom, BlueJeans and Vimeo

  • Manage, maintain and communicate post-event data and analytics

  • Work closely with the Marcomm and Creative Services teams to develop communication, event marketing and branding for virtual events and webinars

NECESSARY QUALIFICATIONS; Education and/or Experience:

  • College degree (B.A., B.S. or B.B.A.)

  • Minimum 1 year of professional experience in related role (could include internships)

  • Strong attention to detail, highly organized, process-oriented, proactive and able to handle multiple assignments and deadlines

  • Must have excellent verbal and written communication skills

  • Strong problem solving skills; responsive and flexible to evolving responsibilities and dynamic environment

  • Working knowledge of CRMs, marketing automation, web analytics, SEO and SEM skills, a plus

  • Adobe Premiere and/or HTML experience a plus.

  • Ability to manage multiple events and webinars simultaneously and be able to prioritize workload

  • Proficiency and experience in the CVENT event management system or ability to learn system is required

  • Proficiency in Microsoft applications (Word, Excel, PPT)

  • Proficiency in web conferencing platforms such as Zoom, Microsoft Teams and BlueJeans, a plus

  • Must be willing to work hours outside normal work day for event execution and in order to communicate with global Hamilton Lane offices and personnel

We offer a competitive salary, annual discretionary bonus and a comprehensive benefits package which includes: Medical, Prescription, Dental, Paid Time Off, 401k plan, Life and Disability Insurances, Tuition Reimbursement, Employee Stock Purchase Program, Health Club Reimbursement and Flexible Spending Accounts.

Hamilton Lane is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, domestic partner status, or medical condition. As a registered investment adviser, employees of Hamilton Lane may be subject to certain limitations on political contribution and personal investment activities.

Please note that in the event that you are hired by Hamilton Lane, you, your spouse or any other dependent family member living in your household will need to comply with Hamilton Lane's Personal Securities Transactions Policy and the trade pre-clearance process per Hamilton Lane's Code of Ethics. It is your responsibility to ensure that you and your household members are able to comply with this policy. Examples of the restrictions that could be placed on your activities include, but are not limited to, a requirement to pre-clear all transactions prior to execution, the inability to transact in certain securities or classes of securities and other restrictions. A copy of our Code of Ethics is available upon request. Please note that having a personal trading account will not prohibit you from being employed by Hamilton Lane.

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Digital Marketing And Communications Coordinator

Hamilton Lane Incorporated