Digital Marketing Analytics Specialist, VSP Vision Care (Rancho Cordova, CA, US, 95670)

VSP Global Rancho Cordova , CA 95670

Posted 7 months ago

VSP Global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countries. No matter the role, we're all focused on a singular mission: to help people see. Learn more by visiting https://vspglobal.com/cms/careers/

General Summary

Under general supervision, collect, maintain, and analyze data for business, product and market development. Provide recommendations based on insights gathered from analysis. Roles include but are not limited to, market research, competitive analysis, and marketing analytics.

Essential Functions

Consult with business partners to develop objectives and suggest appropriate research designs in meeting their business needs including multi-study research plans, engaging other groups as needed to ensure project success

Develop single and multi-study research methodologies and procedures

Collect and analyze data from multiple studies using appropriate statistical methods (i.e. descriptive statistics, cross-tabulation, correlation), identifying trends and drawing conclusions taking into account secondary sources and industry knowledge

Coordinate, moderate and analyze qualitative session (i.e focus groups, 1:1 interviews, war room workshops)

Synthesize multi-study results, preparing detailed and accurate written reports (including data tables, charts, and graphics) with sound, actionable business insight for presentation to management and internal business partners

Conduct industry assessments to provide insight into interactions between business line products, services, strategy, competition, and macro-environment

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Business Administration, or related experience

Three to five years experience in related analytics work using appropriate statistical methods

Three to five years experience using analytic results to provide insight for management and business partners

Portfolio of work and completed projects

Demonstrated experience in developing information solutions in a data warehouse environment

Excellent verbal and written communication skills

Strong organizational skills and attention to detail

Ability to multi-task and work under strict deadlines

Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties

Preferred Skills

Experience in the following:

Search Engine Optimization

Google Analytics

Data Studio

Google Tag Manager

A/B Testing

Data Visualization

Working knowledge of HTML

Working Conditions / Physical Demands

The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

VSP Global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.


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Digital Marketing Analytics Specialist, VSP Vision Care (Rancho Cordova, CA, US, 95670)

VSP Global