Digital Marketing Analyst

Duties and Responsibilities

• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed

• Support the development of the digital marketing strategy by studying key market trends, tracking changes in performance, identifying customers needs, and monitoring the competition.

• Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to management

• Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and deliver actionable insights.

• Develop and maintain daily, weekly, monthly marketing dashboards and reports

• Own all aspects of Google Analytics, Google Tag Manager, and other products to ensure data is being populated correctly and cleanly

• Analyze web traffic from all channels to help create a baseline of what channels are producing the right outcomes to then help allocate resources and funds

• Work with marketing agencies to analyze the effectiveness of marketing campaigns across all channels; email, social, direct and recommend ways to improve each campaign

• Track Direct-to-Consumer efforts through detailed funnel analytics

• Combine digital data to offline and in-house data to develop a complete picture of the customer experience

• Collaborate with internal teams and marketing agencies to improve and optimize user experience

• Meet regularly with revenue generating teams to understand their needs, drive performance improvement and ensure planning and communication of reports.

• Creates ad hoc reporting and analysis as requested.

Qualifications

• Bachelor's degree in Marketing, Economics or similar field required

• 2 years of experience in a similar role or marketing/reporting related function

• Proven working experience in digital marketing

• Some experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Experience leveraging Google Analytics or similar platform to analyze web traffic

• Highly proficient in Microsoft Excel and SQL; experience using Power BI or other visualizations tools a plus

• Analytical and detail oriented with a track record of fact-based decision making

• Experience working with sales, marketing and technology teams

• Strong verbal and written communication skills

• Adept at problem solving and issue resolution

• Must be self-directed, self-motivated and very well organized