Digital Marketing Analyst (Paid Search)

Rentpath Atlanta , GA 30301

Posted 2 months ago

Rent., a Redfin company, is the leading technology company in the property rental industry. Our proprietary AI platform offers robust products and services that simplify our clients' entire leasing lifecycle, whether building a property's brand, attracting and converting new renter leads, or nurturing current residents for renewals.

We take the hassle out of renting. Period.

An opportunity at Rent. empowers you to learn and grow within a collaborative environment. We celebrate the wins together and always look for opportunities to improve. If you are looking for a team where you can make a true impact, Rent. is the place for you. We invest in the success of our employees because we know it's our people that make Rent. such a great place to work.

We are looking for a Digital Marketing Analyst (Performance Marketing) to serve as a trusted advisor to our strategic Rent. Digital customers and drive business impact beyond their own accounts to improve overall team processes and performance.

Reporting to a Marketing Services Manager, this role will own several accounts by managing the client relationship and running their digital advertising campaigns. In this role, you will be responsible for all aspects of the day-to-day management of your accounts, including tracking, analyzing, and executing paid search strategies, reporting results, and ensuring that all deliverables are executed on time.

Your role will be critical to developing a trusted advisor relationship with our clients by delivering a higher level of account management that is measured through customer satisfaction and portfolio growth.

A Day in the Life..

  • You operate as a Trusted Advisor and ensure strategic accounts continue to put trust in Rent because of the trust and confidence they have in you.

  • You drive exceptional campaign performance and account management with the goal to drive account growth with the addition of new properties

  • You're responsible for the day-to-day management of high-performing marketing campaigns to establish that informed marketing decisions for the SEM program are driven by leveraging analytics, identifying insights to inform marketing changes for RP, and identifying opportunities for performance optimization through the analysis of KPIs.

  • You will be responsible for providing quality insights to clients to help grow their understanding of Digital marketing best practices.

What We Need From You.

  • Strong passion for account management and excellent communication skills: experience managing strategic, high-value clients(preferred) and an ability to communicate with diverse technical and non-technical audiences

  • Excellent analytical skills: Excellent analytical skills for making data-driven decisions, deriving and disseminating actionable insights resulting from such analysis. Keen attention to detail for the purposes of optimization and achieving marketing efficiencies

  • Strong time-management and prioritization skills: ability to prioritize, manage competing priorities, set expectations, and deliver projects on agreed upon

  • Strong interpersonal and relationship management skills: ability to form relationships and collaborate with different stakeholders, such as in engineering, finance, third-party vendors, client-side decision-makers

  • Working knowledge of the ad platforms- Google AdWords and Facebook, strong understanding of key marketing ratios and metrics preferred.

A Few Of Our Perks And Benefits:

  • Immediate 401k match

  • Unlimited PTO

  • Paid volunteering days

  • Medical, dental, vision plans

  • Paid maternity and parental leave

  • Flexible spending accounts

  • Employee discounts

  • Covered parking or Marta stipend (for Atlanta HQ - based employees)

  • On-site gym (for Atlanta HQ - based employees)

Still interested? Upload your resume and a Recruiter will check it out as soon as possible.

Why Choose Rent?

We're a place where you can make an important difference, from day one. You'll have the opportunity to grow and build, both professionally and in the communities we serve. You'll work with smart, diverse, and unpretentious people, as we help renters find and enjoy their ideal home. In fact, we consider ourselves a very well-funded start-up that also has more than 40 years in the industry and strong financial performance.

All applications for positions with Rent. are subject to our Privacy Policy.

Rent. is an equal opportunity employer committed to hiring a diverse workforce.

To ensure the health and safety of our workforce, customers and third parties, Rent. conducts background screening after making conditional offers for employment. All screening is conducted consistent with Equal Employment Opportunity Commission guidance and state and local Fair Chance Act guidance, and Rent. encourages applications from, and fully considers, qualified applicants with criminal record histories.

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