GENERAL FUNCTION: The Digital Marketing Analyst will focus on translating operating data into recommended actions to drive optimizations for paid media digital campaigns. The Digital Marketing Analyst will work with a variety of stakeholders toprovidedata and insights that drive and inform business decisions for improving digital performance and driving customer and prospect traffic, conversion, and ROI.
Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensuresthatactions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.
ESSENTIAL DUTIES & RESPONSIBILITIES:
.Lead the implementation of and advanced digital analytics measurement across corporate websites and mobile applications.
.Serve as a thought leader for digital campaign measurement and digital user experience
.Partner with IT resources and Marketing to translate business requirements into technical specifications
.Provide analytics and insights that inform decision making across the website and all marketing channels, including SEO, paid search, email, display and direct.
.Help business stakeholders understand and use web metrics/insights to improve user experience and engagement across the shopper journey
.Translate business / campaign requirements from line of business perspective into an analytics solution design
.Assist Marketing in establishing testing procedures and benchmarks for A/B and multivariate website testing, site upgrades, feature development, and redesigns.
.Gather and analyze data to measure user behavior and marketing campaign performance across all Fifth Third digital properties
.Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data.
.Be able to join multiple data points to accurately identify the causes for the latest trends and come up with recommendation to create a better user experience flow.
.Work with team to recommend improvements to the user experience of Fifth Third's digital properties. Includes application process and identifying points of failure in online fulfillment and services process.
.Build automated reports & dashboards, and ensure accurate tracking and reporting
.Publishes key performance metrics in a consistent manner with a focus on accuracy.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
.Bachelor's degree in business, math, marketing, information technologies or related field. MBA a plus.
.Typically requires minimum of 5-7 years work experience.
.Minimum of 3-5 years of experience in Digital analytics role.
.Experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format.
.Knowledge of SAS / SQL a plus.
.Knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus.
.Excellent analytical, written and oral communication skills.
.Experience presenting reports and insights to internal stakeholders. Ability to translate analytic to reports.
.Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.
.Proficient with MS-Windows and other related PC applications.
.Ability to work both individually and as a member of a team.
Fifth Third Bank