The Digital Inventory Analyst works on creation and implementations of digital products for all platforms pertaining to national, local and ad exchange business units. This position has a leading role in projects correlating with inventory and creative/product testing. This individual creates digital inventory within a timely and accurate manner. The Digital Inventory Analyst has a major role in troubleshooting digital products, ad delivery and has an in depth understanding of the ad serving platforms. This position requires detailed knowledge of reporting and sends reports to departments with this data. This role also participates in ad ops on call rotation to assist markets in off hour requests.
Manages and creates all inventory products for all Digital Owned and Operated systems
Collaborates on projects pertaining to Digital local advertising
Manages and builds inventory and testing of different ad exchange partners
Creates and maintains detailed monthly reports of inventory data sources
Spearhead for troubleshooting ad serving issues
Deadline Adherence: Manages inventory requests in an accurate timely manner within turn-around time
Collaboratively work with different departments within the company pertaining to all components involving inventory
Extreme attention to detail with the ability to manage multiple projects
Manage relationships with business partners inside and outside TEGNA
Leads on testing new products/releases/software's/inventory and provides detailed data on results gathered
Analyzing inventory data sets in all digital advertising platforms
Tests creative with conjunction of digital advertising inventory targeting
Presents and trains inventory information to different departments and stations within the company
Area of Influence. Indicate the position's primary area of responsibility (e.g., Head of a Business Unit, Department, etc). Identify internal client groups or dotted-line reporting relationships that are critical to the position. Please include the frequency of the contact, if relevant.
This position creates all the inventory for the digital ad campaigns which requires maintaining that data in multiple programs. Head of testing new releases/software's/products that connect with Digital Ad Campaigns. This person will be one of the experts of all software's and databases that the department uses. This role fosters relationships with different partners inside and outside of TEGNA.
Focus and Impact. Describe the position's area of focus and principal responsibility for business and operations planning. Identify whether the position is strategic, operational or tactical regarding planning. Indicate whether planning is short, medium or long term.
This role is strategic, operational and tactical and requires collaboration with different teams to complete projects and fulfill requests in timely accurate manner. Collaborates with Ad Operations Management team on new product processes and protocol when needed.
Autonomy and Complexity. Indicate the types of problems and issues faced by the position, and the level of independence the position has over product creation, process improvements, decision-making, resource allocation, etc. Define the authority the position has over budgets, revenue, etc. Indicate the types of judgments made regarding the work.
This position works independently to resolve issues and complete requests and projects as they arise according to level of importance. This role will train departments on new/existing products that correlate with inventory. Detailed communication of technical information through different channels. This person will be quick to respond to the different forms of communication used to support the business with appropriate and accurate knowledge.
Please provide quantitative information that relates to the position. Scope measures should include insight on the magnitude or complexity of the position. This may include Operating Budget, Revenue responsibility, the number of transactions handled or number of locations/people supported, etc.
This role is measured on accuracy of inventory creations and fulling requests in a timely manner. This individual will lead on all projects that incorporate inventory. This position will also need to be able to provide detailed reporting metrics and able to analyze inventory data sets.
Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet the minimum entry-level requirements (not necessarily the incumbent's experience or education level) for this position. This may include special skills, statutes or regulations, and department procedures. (NOTE: A comparable combination of education/experience and/or training will be considered equivalent to the education listed below.)
Bachelor's degree in a business or technical related discipline.
2+ years of working experience in ad serving platforms, digital inventory role, ad trafficking. (3 - 5 years of practical work experience in digital technology or advertising, inventory can be substituted for college education).
Specialized Knowledge, Skills & Abilities
Demonstrated ability to function in a technical role.
Strong interpersonal and team skills.
Ability to handle multiple tasks/projects at once.
Superior organizational skills.
Quick, adaptive learner with the ability to develop expertise in digital workflow and ad serving systems.
Excellent and detailed communication skills, both verbal and written.
Ability to clearly convey technical and complex information through written communication.
Ability to react to change productively.
Ability to organize and present to different facets of the business
Advanced Analytical Ad Server reporting skills
Highly Proficient in MS Office, Excel
Previous experience in digital ad serving technologies, digital inventory management, etc.
Ad and web coding skills a plus
Knowledge on video serving platforms a plus
Country Specific Skills
This position is part of a team that provides business critical operations for TEGNA. This role is part of the Ad Operations on call rotation.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.