Digital Insights Analyst Corporate HQ - Restaurant Support Center (Dallas)

Wingstop Inc. Dallas , TX 75201

Posted 3 weeks ago


Our team has an opportunity for a Digital Insights Analyst. This individual will be responsible for ongoing planning, analysis, reporting and documentation for a complex, multi-tier, enterprise digital and ecommerce solution stack. This individual will work with a talented team of internal and external resources in a highly collaborative, Agile development environment.


  • Under broad direction and supervision, gather business requirements for changes to ecommerce, POS and other restaurant technology systems.

  • Serve as a primary lead in the establishment, measurement and reporting of key performance indicators for the overall digital business.

  • Lead the planning, data collection and measurement of digital solutions and features. This includes testing across users, groups, individual restaurants, markets and national deployments.

  • Ability to lead cross-functional meetings and drive team alignment on business objectives with key business partners.

  • Must be able to understand the business needs of department leaders and translate those needs into actionable plans for measuring success.

  • Ability to clearly & concisely present digital insights, in both written and verbal form, at any level of the organization

  • Analyze data from multiple sources to proactively inform the design of more efficient solutions

  • Appropriately identify and raise issues and risks to Management and team members

  • Maintain a plan for ongoing KPI reporting across ecommerce applications

  • Participate in the evaluation of new platforms, tools, and technologies.

  • Represent the Digital team at project planning and implementation meetings.

  • Responsible for the creation of and updates to dashboards, reports, slide presentations, knowledge base articles, and other materials as needed.

  • Partner with IT, Business Intelligence, Insights, and Finance teams to source data, verify trends, and develop the presentation of findings

  • Evaluate problems and recommend solutions based on system knowledge and anticipated business needs.

  • Use advanced analytical skills to monitor trends, diagnose problems and surface opportunities.

  • Utilize reporting channels to analyze and report on ecommerce system performance, metrics and KPI's.

  • Regular and predictable attendance

  • Other duties as assigned.


  • Ability to produce quality requirements, testing & deployment documentation and data reports as needed for project-related work. Includes the ability to clearly present status and other information to the management team.

  • Independent thinker and excellent problem solver. Able to acquire new skills and knowledge "on the fly" in order to resolve issues with new and unfamiliar systems.

  • Able to juggle multiple high priority tasks.

  • Proficiency in standard office equipment and computer software including Microsoft Windows, Outlook, Word and Power Point.

  • Advanced proficiency in Excel to include use of pivot tables, charting, and external data connections is required.

  • Proficiency in Google Analytics, Google Tag Manager, Firebase, Google Search Console

  • Proficiency in A/B, split testing through market leading tools such as VWO, Optimizely, Google Optimize

  • Experience with SQL and relational databases is a major plus.

  • Experience with business intelligence and data warehouse concepts & tools is a major plus.

  • Experience with Agile & waterfall software development and use of Jira or similar toolsets

  • Strong working knowledge of integrated ecommerce and POS systems.

  • Able to work independently as well as with internal teams, cross-functional teams and vendors.

  • Proficient in principles of user interface (UI) design, user experience (UX) design and responsive design

  • Demonstrate strong analytical and troubleshooting skills

  • Strong analytical skills with exceptional follow-up and sense of urgency

  • Excellent organizational, time management and prioritization skills

  • Excellent interpersonal, written and oral communication skills

  • Strong personal commitment to integrity and professionalism


  • Bachelor's degree preferred but not required.

  • 5+ years total relevant experience with ecommerce and POS platforms in an integrated, distributed, multi-unit restaurant or retail environment.

  • 3+ years of experience in a consumer insights, business intelligence, or reporting analyst role; preferably in the restaurant or retail industry.

  • Experience with analytics tools such as Google Analytics, Firebase, HotJar is required

  • Experience with tag management through tools such as Google Tag Manager, Adobe DTM is required

  • Experience with A/B, split testing tools such as VWO, Optimizely, Google Optimize is required

  • Current job-related certifications a plus but not required.

  • Experience with OLO ecommerce platform is a major plus.

  • Experience with Aloha/Radiant/MenuLink POS platform is a major plus.

  • When applying for this position, please include the word Atomic in your cv or resume to demonstrate your attention to detail.

  • Occasional travel may be required (domestic only,

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Digital Insights Analyst Corporate HQ - Restaurant Support Center (Dallas)

Wingstop Inc.