Digital Growth Specialist - Pittsburgh

KLM Careers Carson , PA 15203

Posted 3 weeks ago

Digital Growth Specialist - Pittsburgh

Pittsburgh, PA 15203

Must be a US Citizen or Green Card holder.

Responsibilities:

  • Use research and analytical insights to develop overall onsite and offsite content strategy across our various web assets
  • Maintain brand quality across mediums, while simplifying content for targeted consumers
  • Design, implement/build out, and strengthen topically focused web content and copy sections to improve SEO performance and user experience building targeted traffic is the number one goal!
  • Onsite optimization of titles, slugs, meta tags, heading, link structure, etc.
  • Split testing content and call-to-actions to increase engagement, time-on-site, and conversions
  • Develop lead magnets and linkable assets to generate leads and inbound links
  • Implementation of site audit recommendations and potential website redesign and migration
  • Strategize and put into action branding, messaging, and UX improvements with team members and external partners you are constantly innovating
  • Generate intuitive reporting and address insights from Google Analytics and other digital marketing tools
  • Stay up to date on industry changes and our competition, and react quickly to stay ahead of the herd
  • Coordinate efforts with external paid-traffic and Google screen vendors

Qualifications:

  • High growth mindsetyou are eager to become an invaluable member of the Chaffin Luhana team
  • You are highly experienced in keyword research, search trend analysis, and SEO content planning in general. You have a robust understanding of Google ranking factors
  • Have a fast-paced work ethic that allows you to meet tight deadlines (24-hour deadline with a to-do list a mile long? No problem)
  • You have hands-on experience in other aspects of SEO, from on-page optimization, to technical structure, to off-page link acquisition you have a natural desire to take on new initiatives
  • Proven history of facilitating substantial growth in quality website traffic and leads by at least 40% Month-over-Month
  • Conduct keyword research and keyword-content mapping for our key product liabilities, sub-categories, and general legal or consumer-related topics
  • Be a master of SEO industry tools, such as SEMRush, Ahrefs, Screaming Frog, DeepCrawl, Moz Tools, Majestic SEO, and Google Analytics. Tableau and Salesforce are a plus. New software? Bring it on
  • You are comfortable building presentations in an easy-to-understand format and can tell the story of your findings, and what actions need to be taken
  • You have excellent verbal and written communication skills, understand what good writing looks like, and can spot a typo from a mile away
  • 5+ Years of SEO experience, in the legal or services industry is a plus

Requirements

1. 5+ Years of SEO experience, in the legal or services industry is a plus

2. SEO industry tools, such as SEMRush, Ahrefs, Screaming Frog, DeepCrawl, Moz Tools, Majestic SEO, and Google Analytics. Tableau and Salesforce are a plus

3. keyword research and keyword-content mapping

4. Use research and analytical insights to develop overall onsite and offsite content strategy across our various web assets

5. You are highly experienced in keyword research, search trend analysis, and SEO content planning in general. You have a robust understanding of Google ranking factors

6. Have a fast-paced work ethic that allows you to meet tight deadlines (24-hour deadline with a to-do list a mile long? No problem)

7. You have hands-on experience in other aspects of SEO, from on-page optimization, to technical structure, to off-page link acquisition you have a natural desire to take on new initiatives

8. Proven history of facilitating substantial growth in quality website traffic and leads by at least 40% Month-over-Month

9. Conduct keyword research and keyword-content mapping for our key product liabilities, sub-categories, and general legal or consumer-related topics

10. Be a master of SEO industry tools, such as SEMRush, Ahrefs, Screaming Frog, DeepCrawl, Moz Tools, Majestic SEO, and Google Analytics. Tableau and Salesforce are a plus. New software? Bring it on

11. You have excellent verbal and written communication skills, understand what good writing looks like, and can spot a typo from a mile away

12. 5+ Years of SEO experience, in the legal or services industry is a plus

Benefits

  • Salary based on prior experience and incentive bonus based on KPIs
  • 401(k) with very attractive firm matching
  • Health and dental insurancewe cover most (if not all) of the premiums (for typical team member) and we kick in up to $750 in an HRA
  • FSA accounttransit and healthcare
  • Paid Time Off (PTO) for pure fun and recharging, 9 yearly holidays paid so you can enjoy your friends and family and separate sick/bereavement days for those unfortunate times you need it
  • We strive to close the entire firm between Christmas & New Years every year so the entire team can recharge their batteries with family and start the year fresh!
  • Bonusly awardspeer-to-peer recognition appthink Facebook for the team with cool .gifs (and rewards funded by the firm)!
  • Free annual dollars for continuing education!
  • Strong company culture with cool rewards, annual firm retreat and a spectacular holiday dinner!
  • Philanthropy our motto is Doing Good by Doing Right in our practice and in our communities youll get to participate in meaningful causes outside of the firm!
  • Team members also get to nominate their own charities for the CL Foundation to support during the holidaysputting their own mark on our Doing Good by Doing Right motto!
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