Digital Field Marketing Manager

Company:

Mercer

Description:

Customer and client expectations are constantly evolving. Companies are merging at historic rates. Technology is developing faster than the market can keep up with. So, what competitive advantage is left? The answer: People. At Mercer, our people are the only irreplaceable assets, the ones who will make the difference now and for years to come.

Mercer is seeking candidates for the following position based out of our Denver, Los Angeles, Seattle, or Tucson Office: Senior Marketing Specialist

What can you expect?

• Champion all aspects of the local marketing strategy and execution as part of the US Marketing Team and US Field Marketing team.

• Be a strategic business partner to the Market CEO and the office leaders as well as align to the Practice Leaders, Sales Teams, and Consultants

• Develop and execute a local marketing plan to support each growth team's go-to-market plan.

• Create the core marketing programs and leveraging/extending National Campaigns/Programs whether in content creation, digital, webinars and nurture tracks to delivery on the local demand creation plan.

• Act as the voice of the Zone to advocate for the marketing resources needed to execute successfully.

• Ensure key targeted accounts and prospects are identified and event campaigns are in the CRM platform for proper tracking and analysis.

What is in it for you?

• A company with a strong brand and strong results to match.

• Culture of internal mobility, collaboration, and valued partnership with HR from the business.

• Employee Resource Groups which provide access to leaders, relevant volunteer and mentoring opportunities and interactions with counterparts in industry groups and client organizations.

• Competitive pay (salary and performance bonus potential) and full benefits package - starting day one (medical, dental, vision, STI/LTI, life insurance, generous 401k match AND contribution).

• Flexible work opportunities for work/life balance.

• Tuition Reimbursement plan per year and participation in our Employee Stock Purchase Plan.

We'll count on you to:

• Strategic marketing partner to the ZONE CEO. Day-to-day partner for local leadership.

• Delivery on the demand creation plans for each growth team as well as the execution of tactical activities.

• Work with Line-of-business (LOB) marketers and US Marketing Team to share knowledge and information and to advocate for the Market needs.

• Determine, champion, and execute national campaigns at the local level.

• Implement and support local office websites to drive leads and new opportunities.

• Manage monthly key analytics to identify key insights (webinars, website traffic, campaigns, email rates, etc.) and optimize programs to gain full impact.

• Act as a point of contact for the Campaign Execution Team (CET), Events, Digital, PR, Social; as well as help to execute the Zone needs with various functions to ensure the right programs are in the right place for all channels.

• Help local offices execute on strategic marketing calendar of events.

What you need to have:

• Bachelor's degree or equivalent work experience preferred.

• Minimum of 5 years of marketing experience in in a professional services environment.

• Experience with managing budgeting and metrics, specifically, updating and monitoring the marketing budgets for a zone.

• Successful progress with leading the analysis of campaign and program metrics.

Marsh McLennan is committed to embracing a diverse, inclusive, and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law.

If you have a need that requires accommodation, please let us know by contacting TANA@mmc.com

Applications will be accepted until: March 11, 2024

The applicable base salary range for this role is $85,800 to $171,600.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.