Digital Execution Lead
Req #: 190077957
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers and potential customers across a suite of financial services products. This digital execution role will manage all aspects of the Owned Media channel from ad placement on chase.com, to managing the decision engine and targeting that drives these ads. This role leverages multiple marketing technologies one being primarily being PEGA Marketing.
In addition, this position requires experience with campaign and timeline management, collaboration with agencies/vendors, measuring and reporting key metrics for digital campaigns, and process adherence through the established workflow.
The Digital Execution Lead role will be responsible for various activities, including the following:
Primary liaison between Marketing Channel Services Owned Media team and line of business that leverage chase.com ad serving.
Work directly with key stakeholders from each line of business to obtain requirements for campaign requests and provide support for ad request on chase.com.
Assemble, target and launch digital ads placements through several different Marketing platforms and marketing technology.
Manage, collaborate & support business rules and edit page configuration through marketing platforms like PEGA Marketing Cloud.
Analyze campaign performance, ensuring ad campaigns are effectively maintained to guarantee optimal placement and reach.
Mitigate and triage issues that impact ad serving and the line of business campaigns.
Work with cross-functional groups to support key projects as an ad operations resource.
Adhere and promote existing controls as well as optimize for an evolving digital landscape.
4 year college degree, preferably in Information Systems, Business, Marketing or related-field.
4 years' experience in digital operations role leveraging technology to build, deploy and analyze digital campaigns. Experience with related technologies is helpful (PEGA, Tableau, Adobe).
Knowledge and understanding of general online business, advertising, and marketing principles.
Experience operating in an agile environment.
Experience working in staged environments for both Development and QA.
Working knowledge of content management tools and experience with decision engines.
Proven ability to take initiative and influence others - achieving results in a matrix organization.
Good written, verbal communications and time management skills.
Strong interpersonal skills and an ability to build collaborative relationships.
Good listening skills- Experienced in marketing analytics and reporting.
Jpmorgan Chase & Co.