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Digital Engagement Manager
New!Bimbo Canada Etobicoke , ON
Posted Today
About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence.This position is a (1) year full time contract. Key Responsibilities:Reporting into the Director of Omnichannel Marketing, this position is responsible for driving Bimbo Canada’s digital strategy through the following key areas:Own eCommerce and Digital Strategy:
If you are ready to join a company that values its employees and makes delicious moments every day, apply today!! Your journey with Bimbo Canada starts here.We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence.This position is a (1) year full time contract. Key Responsibilities:Reporting into the Director of Omnichannel Marketing, this position is responsible for driving Bimbo Canada’s digital strategy through the following key areas:Own eCommerce and Digital Strategy:
- Work collaboratively with Brand, Sales, the Omni Marketing Team and Agency partners to accelerate growth of Bimbo Canada’s eCommerce business.
- Work collaboratively (internally and with agency partners) to develop and implement the eCommerce and Digital strategy by customer aligned with overall business objectives and evolving priorities.
- Manage agency partnership for planning, creative development and implementation of retail media programs (including sponsored search) to drive Return on Ad Spend (ROAS) and incremental eCommerce volume.
- Plan and conduct eCommerce business reviews and participate in Joint Business Planning (JPB) with key retailer customers.
- Proactively monitor growth opportunities, emerging trends and innovative technologies to enhance online presence and sales.
- Achieve consistent brand messaging and best in class digital experiences across eRetailers (omni-retailers and pure play), third party applications and ecosystem of owned web platforms (brand.com and engagement hub).
- Oversee content management strategy including creation, optimization (SEO) and syndication to eRetailers, third party applications and digital brand properties (websites, landing pages, campaign sites, domains, etc).
- Supervise website creation and maintenance in collaboration with agency to ensure all content is accurate and meets platform compliance and requirements.
- Identify opportunities for improvement leveraging retailer content quality scorecards and digital shelf tracking tools.
- Establish and manage scorecard to measure overall performance, campaign effectiveness and return-on-investment (ROI) against pre-defined goals. Leverage test/learn mentality to identify best practices and future investment prioritization.
- Responsible for delivering key performance metrics (KPI’s) for eCommerce such as Sales, Market Share, eCommerce Penetration and Share of Search
- Develop and manage scorecard to track overall performance, campaign effectiveness and return-on-investment for all initiatives against pre-defined targets.
- Leverage test/learn mentality to identify best practices and future investment prioritization.
- Be a “go-to” person for digital capabilities with the ability to work across the organization as well as setting direction/expectations with stakeholders, external agency partners and retail partners to influence best-in-class execution.
- Provide thought leadership on digital capabilities and adopting new/emerging platforms to create best-in class digital experiences.
- Prioritize building new digital capabilities cross-functionally through facilitating training and education in different forums (cross-functional meetings, lunch and learns, etc).
- Partner with Global team and other key business units to share and implement learning and best practices for adaptation.
- Support growth and professional development for one direct report.
- Bachelor’s degree or higher
- CPG Experience preferred
- Minimum 3-5 Years of experience and knowledge of Digital and Ecommerce activation within the Canadian Consumer Packaged Goods industry
- Entrepreneurial spirit with an experimentation mentality
- Superior project management and multi-tasking skill set
- Strong business acumen with excellent financial, analytical, logical & quantitative skills
- Demonstrates strong thought leadership and problem-solving abilities
- We value the person
- We are one community
- We get results
- We compete and win
- We are sharp operators
- We act with integrity
- We transcend and endure
If you are ready to join a company that values its employees and makes delicious moments every day, apply today!! Your journey with Bimbo Canada starts here.We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.
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