Digital Design Manager

Position Summary:

We are seeking a Digital Design Manager to lead our design team, driving the
organization's overall aesthetic and evolution of our content and marketing
collateral to reach our C-Suite audience. The ideal candidate will possess a
blend of leadership and hands-on expertise and requires someone who has
exceptional team management and hands-on digital design skills for web
development, as well as digital marketing and editorial campaigns.

Responsibilities:

Manage, coach, and lead two in-house designers, plus independent contractors
on an "as needed" basis.
Project manage and lead digital design projects, in coordination with or as
assigned by the Managing Editor and other senior leaders in the Marketing
department, and deliver results on agreed-upon timeline.
Build and design websites and webpages with a team of contractors, working
with Figma and a development team
Offer continuous improvements to the organization's design strategy, and
communicate that strategy to managers and leaders in the company
Possess and master the latest design trends, digital marketing best
practices, and emerging digital/creative technologies available.
Create best-in-class digital designs for content and marketing campaigns
that will continually elevate brand awareness, value of membership, and
engagement with key C-Suite audiences.
Design and develop websites and landing pages that are visually appealing,
user-friendly, and optimized for conversions.
Design eye-catching digital ad creatives (e.g., banners, display ads) that
align with the organization's branding and objectives.
Use data-driven insights to refine and optimize design elements.
Work closely with marketing, content, and development teams to ensure
alignment of design elements with campaign goals.
In collaboration with the Chief Marketing Officer, Managing Editor, and
creative team, develop and design strategies and guidelines to generate a
consistent visual TCB language across all marketing and content collateral.

Qualifications:

8+ years of digital design, including UX/UI, experience.
Experience leading a design team on work in the areas of: news and media,
and experience with B2B consulting preferred.
Proficiency in graphic design software including Adobe Creative Suite (e.g.,
Photoshop, Illustrator, InDesign) and Figma to create visually appealing and
high-quality digital assets
Understanding of UX design principles to create landing pages that are
user-friendly and optimized for conversions.
Familiarity with digital marketing concepts and strategies, including lead
generation tactics, PPC (Pay-Per-Click) advertising, and social media marketing.
Proficiency with Google Analytics and A/B testing platforms is valuable for
optimization efforts.
Creative thinking to design innovative and attention-grabbing ad creatives
and landing pages.
Ability to adapt to changing design trends, platforms, and campaign
requirements is crucial in the fast-paced digital landscape.