Digital Content & Website Administrator

If you are a current University employee, please use the internal career site to apply for this position.

Job Description

This posting is for a full-time, 12-month, exempt position. The Digital Content & Website Administrator assists the Executive Director of Marketing Communications in executing University of Findlay's digital web strategy through proactive tactics that elevate the University's brand and strategic objectives, academic programs, and creative activities in various digital platforms. The position creates content strategy and optimization of marketing assets for digital media. The position manages the development and maintenance of the University's main website as well as affiliated sites to drive user experience with accessibility standards in mind. This position oversees content, site architecture, design and development including templates and governance of web policies and procedures. This position seeks to engage audiences and optimize the web environment for prospective and existing students, administrators, alumni, and donors and works with specific colleges to amplify and disseminate marketing efforts in digital platforms. Evaluates digital opportunities and placements of ads while tracking, analyzing and reporting analytics and trends with a goal of optimizing and coordinating efforts across marketing strategies. This position participates in crisis communications activities as it pertains to pushing messages out via digital tools and monitoring social media content.

Essential Functions

This position requires regular, predictable, reliable attendance in the office environment.

1.Digital Content & User Experience Manager participates in the development, implementation and review of annual university marketing plan/strategy and administration of marketing campaigns.

2.Assists in the development of specific measurable goals and objectives for marketing plan/campaigns, aligned with university priorities and goals.

3.Partners with key colleges and departments across campus to collaborate on their marketing and communications needs including generation of content and delivery for digital platforms.

4.Creates content for distribution across multiple channels including websites, marketing collateral, and social media.

5.Reviews, edits, approves, publishes digital content and in collaboration with marketing communications team.

6.Position develops website governance policies and enforcement tools and procedures including advocating for the CMS.

7.Serves as a resource for standards, best practices and guidelines around brand, visual identity, information architecture, content, and accessibility. Assist with strategies for keeping content fresh and dynamic.

8.Lead accessibility education programs and best practices for university's content management authors including training for centralized and decentralized web content editors.

9.Conducts regular accessibility audits for web content and documents.

10. Works closely with university's information technology support teams to ensure accessibility, functionality and performance of university's digital platforms, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act.

11. Position guides website development, navigation, hierarchy, redesigns and maintenance schedules with user experience / user interface focus, managing the selected CMS.

12. Resolves errors and issues though regular updates of website materials and pages to correct navigation, broken links, spelling and grammar errors as well as remediating pdf forms, providing alt+text with photos to aid in website accessibility standards and benchmarks.

13. Manages digital website team including freelancers & contractors as well as Digital Engagement Strategist, Web Developer, and mobilizing students and administrative assistant to assist with the identification and correction of website issues.

14. Works closely with the admissions and advancement teams to create content and delivery tools to prospective student audiences, donors, alumni and friends.

15. Assists with administration of digital tools and delivery of email distribution lists and blasts, Oiler Mobile App, digital screens and billboards on campus.

16. Serves as a back-up to social media monitoring and may support in content and campaign development and digital calendars.

17. Performs all other duties deemed appropriate for this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

1.Excellent time-management skills are a must, as is demonstrated ability to manage multiple projects and deadlines including overseeing team projects.

2.Experience with marketing and communications teams and strategies.

3.Excellent written communication skills.

4.Teamwork Orientation.

5.High Degree of autonomy.

6.Data management and interpretation.

7.Ethical Conduct.

Supervisory Responsibility

This position does have supervisor responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type and Expected Hours of Work

This is a full-time 12-month position, and general hours of work and days are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel

Some evening and weekend work, and overnight travel are expectations of this position. A valid US Drivers' license with a safe driving record is required.

Required Education and Experience

1.Bachelors' degree.

2.5 plus years of related industry experience related to content creation, web content management, social media management, or marketing communications.

Preferred Education and Experience

1.Seeking applicants with experience with project management and/or serving as account executive or liaison with clients; excellent interpersonal communication skills; strong team orientation.

2.Ability to read and negotiate contracts with vendors.

3.Skills/experience with Photoshop and other graphic editing software a plus.

4.Work effectively with others to achieve common goals and an ability to alter planned activities in order to accommodate new or changed situations.

5.Experience with digital platforms, knowledge of SEO and Google analytics

6.Knowledge of HTML, CSS and Adobe Creative Suite.

7.Understanding of Web Content Accessibility Guidelines (WCAG).

For optimal consideration of your applicant file, faculty applications must include a cover letter; current Resume or Curriculum Vitae; a statement of teaching philosophy; and the contact information for three professional references with your application. Staff applications must include a current Resume or Curriculum Vitae and cover letter with your application.

The University of Findlay is an Affirmative Action/Equal Opportunity Educator and Employer. It is the university's policy to prohibit discrimination and provide equal opportunity to all employees and applicants for employment, without regard to their race, sex (including gender identity/expression), color, religion, ancestry, national origin, age, disability, veteran status, military or sexual orientation.