Digital Content Strategist

Greenpeace San Francisco , CA 94118

Posted 2 months ago

Have a passion for writing content for websites and blogs? Enjoy using search engine optimization and data from Google Analytics to craft messages and later evaluate its effectiveness? Does science behind storytelling truly excite you? And do you love the idea of using your skills working with a collaborative, creative team to fight climate change and win victories for oceans and forests? Then this opportunity is the one for you!

Greenpeace takes on some of the world's biggest corporations to stand up for a green future. And we win: Business Insider recently called our style of market-based campaigning "devastatingly effective."

As the Digital Content Strategist you would be on the frontlines of this strategy, using our websites to reach, educate and mobilize our supporters to take action.

We're looking for people with a feel for translating our campaigns into engaging readable content, who can think on their feet, track conversations to react and seize opportunities, and bring a passion for innovation and social change. If you think that's you, read on and apply.

This is a results-oriented position reporting to the Deputy Digital Director. The Digital Content Strategist will be responsible for writing content for our website and blogs and procuring and editing content from other staff. The position requires an intimate understanding of writing online content. It's a great opportunity to work with an amazing team of professionals and implement the content strategy of one of the largest and most effective environmental organizations in the world.

The Digital Content Strategist will:

  • Create, develop and manage content for Greenpeace's web sites, including our homepage, blog, writing new content and editing posts from other writers.

  • Work with our Social Media Manager on content promotion.

  • Train Greenpeace staff on how to post content and online writing best practices.

  • Gather and analyze website analytics data and tailor strategy and tactics based on this analysis.

  • Work across departments and with other international Greenpeace offices on major projects.

  • Work cooperatively with a highly skilled and passionate team.

Minimum requirements for the Digital Content Strategist include:

  • 5 years writing content for, ideally but not necessarily, an advocacy organization

  • Knowledge of Wordpress platform and other content management systems

  • Understanding of writing for search engine optimization

  • Knowledge of Google Analytics

  • Basic understanding of HTML

  • Basic understanding of creating graphics for online use

  • Ability to work well in a collaborative, geographically distributed team

  • Experience planning, managing and executing online content strategies

  • Ability to write impactful and engaging campaign messaging that resonates with our membership

  • Experience with graphic design and familiarity with programs such as: Photoshop, InDesign, Illustrator, etc.

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  • Ability to track and analyze online data across email, web and social media platforms.

If you want to use your stellar ability to prioritize and problem solve in support of the fight to manage climate change, please submit an application on our careers page. Applications will be review on a rolling basis and will conclude once we have found the best candidate.


Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff that choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

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