Digital Content Specialist

ABOUT GREENPEACE

Greenpeace is a global, independent campaigning organization that uses peaceful protest, creative communication and people power to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For more than fifty years, Greenpeace has fought to save the planet from the threats of climate change, destruction of ancient forests, deterioration of our oceans, and nuclear disaster. As an independent campaigning organization, Greenpeace does not accept funds from any corporations or government entities. The global Greenpeace network is headquartered in the Netherlands, with offices around the world in over fifty countries. Greenpeace US is headquartered in Washington, DC.

POSITION SUMMARY

The Digital Content Specialist will operate across compelling projects with global and local focus with a focus on implementing strategies to connect to and engage different audiences. This role works closely with our online team members, media, fundraising, actions, and project teams to tell bold stories that can change the world in the spirit of Greenpeace's strong brand. The Digital Content Specialist might spend the morning repurposing the newest social media trend to call for climate justice and the afternoon writing an email blast to stop new oil drilling, and will always be a champion for stories that build and mobilize movements.

The Digital Content Specialist is a full-time, exempt, benefits-eligible, hybrid position and is based in a GPUS-authorized location: CA, CT, DC, MD, NY, NJ, VA. This role reports directly to the Content Director, and is represented by the Progressive Workers Union.

ROLE RESPONSIBILITIES

Strategy:

• Advises campaign project teams on developing engaging pieces of content

Content Creation:

• Designing and creating engaging written, graphic, and audio-visual content for Greenpeace's social media channels, website, email, and sms programs with a focus on mobilizing existing and new audiences for climate action

• Other special content creation as needed, including covering live events on occasion.

• Writing/creating web, email, and SMS content for advocacy and fundraising projects

• Graphic design, video production and post production for social media

• Performing in front of a camera to create social media videos

Data Analysis and Reporting:

• Using data-driven approaches to content creation. Listening to audiences, jumping on social media and cultural trends, iterating storytelling tactics that are working and could work better, and taking risks with creative experimentation

• Using data-driven approaches to create new engagement opportunities like petitions or social media tactics that empower our audiences to build the movement and pressure decision-makers

• Creating reports and insights for the online and other teams on content performance

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Other duties and responsibilities may be assigned by the manager, as organizational or team priorities arise and/or shift

Collaboration and Coordination:

• Supporting and developing processes and trainings that build up narrative, engagement, and content creation skill sets across teams and the entire organization

• Managing and coordinating posting on social channels from staff across the organization.

• Working within news and pop-culture cycles and occasionally adjusting work hours for events

• Writing scripts and editing videos for collaborations with partners, celebrities, and key influencers

• Amplifies climate justice and frontline allies on social media

ROLE REQUIREMENTS

Knowledge and Experience:

• Minimum 2 years experience creating digital content, including content for major social media channels like Instagram, Twitter and other platforms for a brand or nonprofit organization

• Experience with graphic design and/or audio-video production familiarity with programs such as: Photoshop, Canva, or Illustrator, and or with social platforms like Tik-Tok and Instagram preferred

• Strong equity analysis and demonstrated understanding of, commitment to, and prioritization of racial justice, social justice, and accessibility, as well as experience working effectively with different constituencies.

Skills/Competencies/ Attributes:

• Excellent communication skills

• Strong attention to detail

• Ability to learn quickly, maintain focus, and hit goals in a fast-paced, ever changing campaign environment

• Ability to write impactful and engaging campaign messaging that resonates with our membership

• Ability to manage multiple projects in a fast-paced, deadline-driven environment.

• Ability to work well in a collaborative, geographically distributed team

• Excellent copywriting and editing are essential skills for the position.

• Commitment to Greenpeace's mission and non-violent direct-action as a means of affecting change

If you want to save the world from climate change and believe in environmental and social justice, please submit an application on our careers page. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact usa-resumes@greenpeace.org.

COMPENSATION

Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

The pay grade for this role is a 2, and the salary anticipated to be within the range of $63,410 - $68,632 will be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices.

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.