Digital Content Specialist - Ascmv

Nature of Work

ANIMAL SHELTER PERSONNEL ARE EMPLOYEES OF THE ANIMAL SERVICE CENTER OF THE MESILLA VALLEY (ASCMV) - NOT THE CITY OF LAS CRUCES.

Promotes Animal Services Center of the Mesilla Valley's (ASCMV) mission by increasing community engagement, and driving awareness for ASCMV and the animals in ASCMV care. Cultivates and maintains relationships with local media outlets to deliver the ASCMV message and mission to a wider audience to aid in increasing adoptions and helping our animals find forever homes.

Environmental Factors

Work is performed in a kennel/shelter setting: animals may be in work areas. Exposure to disinfectant solutions and animal odors/loud noise levels

Physical Factor

Light physical demands; desk work, taking pictures/videos of adoptable animals for content creation, frequent use of a personal computer.

Work Situation Factors

Position involves competing demands, performing multiple tasks, working to deadlines, occasional work beyond normal business hours, and responding to customer issues. Regular attendance is an essential function of this job to ensure continuity of services. Position is subject to drug testing in accordance with applicable State and Federal regulations and ASCMV policies.

Meeting or exceeding the minimum qualifications does not guarantee an invitation to participate in the process. THIS IS A SAFETY SENSITIVE POSITION SUBJECT TO DRUG AND ALCOHOL TESTING IN ACCORDANCE WITH APPLICABLE STATE AND FEDERAL REGULATIONS, CITY OF LAS CRUCES AND ASCMV POLICIES. FIRST CONSIDERATION MAY BE GIVEN TO CURRENT ASCMV AND/OR CITY OF LAS CRUCES EMPLOYEES WHO MEET THE MINIMUM REQUIREMENTS.

Part-time, Regular, Non-Exempt

This position is grade XN16

Duties and Responsibilities

• Create engaging content, including posts, stories, and multimedia (photos, videos) to showcase ASCMV animals and events.

• Monitor social media channels for comments, messages, and mentions, responding promptly to inquiries, comments, and concerns.

• Develop and execute a comprehensive social media strategy across various platforms (Facebook, Instagram, Twitter, TikTok) to increase visibility and engagement.

• Collaborate with staff and recent pet adopters to feature animals available for adoption and highlight success stories.

• Promote donation drives, off-site adoption events, and volunteer opportunities through social media channels.

• Cultivate and maintain relationships with partners and local media outlets to amplify ASCMV messaging and reach a wider audience.

• Track and analyze social media metrics and performance data, making data-driven recommendations for improvement.

• Stay informed on current trends, best practices, and new features on social media platforms to continuously enhance our social media presence and engagement.

Minimum Qualifications

High School Diploma or GED AND one (1) year experience in marketing, advertising, communications, and website development is required. Students currently pursing a degree in marketing or related field are encouraged to apply. A combination of education, experience, and training may be appliedin accordance with ASCMV policy.

Licenses and/or Certifications

Valid driver's license is required. Position requires an acceptable driving record in accordance with ASCMV policy.

Knowledge, Skills, and Abilities

Knowledge of: principles and practices of web content development and site management; social media and communications platforms; website publishing and editing software; digital marketing and SEO practices; job related terminology including technical terms; principles, practices, techniques, activities, rules, and regulations related to the operations and functions of the position and services provided;currentprinciples of record keepingandrecords management; principles and practices of effectiveresearch methods and data analysis,customer service,and problemresolution techniques; occupational and environmental safety and health hazards, and safety practices; safe and effective use and maintenance of related tools, materials,and equipment; current methods and standards for preparing effectivebusinesscorrespondence; correct English usage, grammar, composition, spelling, punctuation and vocabulary; business and personal computersand related software applications; ASCMV organization, operations, policies,and procedures to effectively perform the required functions and duties of the position.

Skills in: reading, understanding,and applying relevant rules, ordinances, codes, regulations, policies,andprocedures;effectively managingassignments;responding to inquiriestimely andwithin the scope ofdelegatedauthority;responding appropriately,maintaining objectivity and freedom from prejudice, and exercisingsoundjudgment and understanding in allinteractions;effectivelyworkingindependently, or as a team member,invariousenvironmentswith changing priorities;preparing andpresenting variousreports, documents, forms, andcorrespondence;researching information, analyzing data, maintaining accurate records, and updating information in various mediums and formats;operating a personal computer with installed generic and specialized software; preparing and presenting information in a clear and concise manner; demonstratingappropriate andeffective interpersonal communicationand conflict resolutionskills;performinghighly effective support in assigned areas.

Ability to: Manage and monitor social media communications;Perform a variety of duties and responsibilities and assess and prioritize multiple tasks, projects, and demands to meet deadlines; ensure appropriate levels of customer service to achieve expectations and meet objectives; read, understand, and assure compliance with a variety of policies, procedures, rules, standards, and regulations governing related activities and functions; collect applicable information and maintain accurate and timely records; maintain confidentiality of information and data; communicate effectively orally and in writing and use interpersonal skills to sufficiently exchange or convey information and receive work direction; prepare and present accurate and reliable information and reports; establish and maintain effective and appropriate working relationships with employees, other agencies, and the public; safely and effectively operate relevant tools, equipment, and motorized vehicles; navigate across even and uneven surfaces; timely and accurately enter data and update records using various mediums and formats; take initiative and exercise sound independent judgment within established procedural guidelines and carry out primary responsibilities in accordance with all governing regulations, statutes, and procedures to ensure achievement of goals and objectives.