Digital Content Manager

Scram Systems Denver , CO 80208

Posted 3 months ago

We're looking for a creative, experienced Digital Content Marketing Manager to become a key member of our agile Marketing department. If you have a passion for and a proven track-record creating high-performing digital content, we want you on our team! In collaboration with departmental stakeholders, the Digital Content Marketing Manager is responsible for planning, developing, and executing a wide range of digital marketing projects and materials to support lead generation, communications, marketing campaigns, web presence, and SEO.

Who you are:

  • A textual and visual storyteller with a knack for supporting corporate goals through digital marketing content.

  • An expert in turning complex concepts into digestible, relevant, and accurate digital and visual content.

  • Motivated to develop and execute digital tactics that connect with an audience.

  • A collaborative team player who can build strong relationships with subject matter experts.

  • Someone who sees a problem not as roadblock but as an exciting puzzle to be solved.

  • Hardworking, creative, curious, a quick learner, and an empathetic listener.

Who we are:

SCRAM Systems is the industry leader in software and electronic monitoring technologies for the community corrections field. Our Marketing team is dedicated to producing high-quality content, strong branding, and informed, media-savvy public relations through data-driven, collaborative methodologies. Our goal is to empower our customers, our Sales organization, and the company at large with tools and strategies to drive new business, strengthen relationships, and promote greater brand recognition and trust in the marketplace.

How you'll contribute:

Our Marketing team follows the principles of content and in-bound marketing. The Digital Content Marketing Manager is responsible for conceptualizing and creating impactful content for lead generation and marketing campaigns, corporate communications, and SEO. This position will engage in the planning, development, and execution of content for a variety of channels and audiences.

Essential functions:

  • Drive the creation of content for digital marketing campaigns, including but not limited to e-books, infographics, blogs, landing pages, e-newsletters, and videos.

  • Write email content for lead generation, drip campaigns, and customer communications.

  • In collaboration with the Sr. Digital Marketing Manager, maintain existing content and create new, SEO-rich content for the corporate marketing website.

  • Develop strategies and content to grow our newsletter and blog subscriber base.

  • Collaborate with our graphic designer, Product Marketing, Sales, consultants, and other members of the Marketing team to deliver content that is compelling, accurate, and audience appropriate.

  • Assist in SEO research and meta tag optimization.

  • Serve as a technical back-up to the Sr. Digital Marketing Manager for the purposes of delivering and publishing digital content

  • Think creatively, stay up-to-date on relevant trends in digital marketing, and bring fresh, new ideas to marketing programs.

Abilities:

  • A powerhouse writer, content strategist, and editor.

  • Clear understanding of the nuances of digital audiences and deliverables.

  • Adherence to digital marketing best practices.

  • Proven experience crafting quality content that is both SEO-rich and resonates with humans.

  • Eagle-eye for typos and grammar issues, with the ability to spot a double space after a period from a mile away.

  • Able to manage multiple projects and adjust priorities to meet business needs, while maintaining a strong attention to detail.

  • A willingness to grow professionally, seek out opportunities to improve, and respond positively to feedback.

  • Comfortable in a collaborative team and working with employees and contractors in remote locations.

  • Able to extrapolate action items from marketing metrics and analytics to refine content and strategies.

Experience and Skills:

Education/Certifications:

  • Bachelor's degree in Journalism, Communications, English, Liberal Arts, Marketing/Digital Marketing, or related area of study. Graduate certificate or Master's preferred.

Required knowledge and skills:

  • 7+ years of experience, or combined education and experience, in B2B content, in-bound and/or digital marketing.

  • Expert-level English usage, including spelling, grammar, and punctuation.

  • Proven experience with in-bound and content marketing.

  • Proficient with leveraging SEO/SEM in key messaging.

  • Experience with WordPress or similar web content management systems.

  • An understanding of the principles of visual design.

  • Strong research skills with the ability to identify and vet sources of information.

  • Experience with Salesforce or other CRM Systems.

  • Experience with HubSpot, Pardot, Marketing Cloud or other marketing automation systems.

  • Proficient with Microsoft Office Suite and Adobe Acrobat.

Preferred qualifications:

  • Experience with creating marketing campaigns for software or technical solutions

  • Experience marketing to government agencies

  • Adobe Photoshop

  • Experience with HTML or CSS

To apply: Please submit a resume and cover letter that details how your qualifications fits the job requirements.

AMS IS AN AFFIRMATIVE ACTION EQUAL OPPORTUNITY EMPLOYER


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Digital Content Manager

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