The Digital Content Manager manages all content creation for the organization's digital channels and develops brand awareness and online reputation through social media channels. In this role, you will bridge the gap between marketing and category management, taking an active role in communication and defining the digital messages that are presented. This position is located at our corporate national headquarters in Hartland, WI.
Batteries Plus Bulbs is the nation's largest growing battery and light bulb franchise. We have grown from a single location in 1988 and today have over 700 retail store locations across the United States and Puerto Rico. Stocking hard-to-find batteries and light bulbs is our specialty. Our stores offer national brands and exceptional value. Our expansive product line, knowledge, and customer service differentiate us from the competition. Today, we also service both retail customers and business customers for their battery and lighting needs as well as offer repair and battery replacement services for cell phones, tablets, and laptops. We are powered by a culture of trust, something we have to earn every day by living up to our corporate values. Join our team!
Essential responsibilities (other duties as assigned)
Manage all content creation activities for the organization's digital media channels. Serve as point person for the department and work with other channel owners to ensure information is regularly updated.
Work closely with the marketing and category management teams to devise a digital content strategy that aligns with the company's wider goals.
Create and maintain a content marketing calendar to ensure regular content updates throughout the year.
Keep up to date with industry best practices and monitors content activities of competitors.
Identify target customers in order to build appropriate segments, focusing on customer demographics.
Develop brand awareness and online reputation through social media channels.
Utilize Facebook and/or Instagram ads to improve engagement and increase conversion.
Develop relevant content topics to reach company's target customers.
Curate and manage all published content and social ad campaigns.
Analyze key metrics and recommend revisions to social media, content marketing, and social advertising campaigns.
Compile ROI reports for management.
Monitor trends in social media tools, applications, channels, design, and strategy.
Minimum Bachelor's Degree in Marketing, Business, Communications, or other related field of study.
3 - 5 years of relevant content creation experience. Experience should include demonstrated communication skills and project management experience, with accountability to quality of work and deadlines. Experience sourcing and managing digital content.
Working knowledge of Google Suite, Microsoft Office, Basecamp, Trello, Smartsheets, or a similar project management software.
Highly articulate, with excellent communication skills.
Creative minded with an ability to conceive interesting ideas for new content.
In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios.
Collaborative, positive team player
Great listening skills, with an open-minded and team-oriented approach to content creation. Must have confidence to take the lead and guide other employees when necessary.
Demonstrates problem solving skills. Duties require considerable judgment to work independently to achieve results, or to devise new or modify and adapt existing methods, processes, or procedures.
Strong organizational skills with sense of urgency. Ability to independently handle multiple projects/tasks under general oversight. Able plan, develop, and establish priorities to meet deadlines with good control and results. The capacity and desire to handle heavy workloads and extra hours when required in a fast paced, changing
Responsibility to work autonomously, collaboratively, and in a team environment where sensitive subjects may be discussed requiring tact to avoid friction and obtain cooperation. Strong interpersonal and relationship building skills.
Equal Opportunity Employer Disability/Vet
Batteries Plus, LLC