Digital Content Coordinator

PURPOSE OF CLASSIFICATION This position administrates, manages, monitors and creates content for the Town’s digital communications channels. The position is primarily responsible for social media and associated mobile content, including messaging, graphics, imagery, user interfaces and video, and the technology that supports those applications and platforms.

The position will also serve as a secondary lead for the Town’s website. This position reports to the Manager of Community Relations and PIO. ESSENTIAL FUNCTIONS The following duties are normal for this position.

The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned. Creates and manages online content (social, video, mobile apps) supporting the Town’s communications programs in line with processes, guidelines and policies, including but not limited to the Town’s brand guidelines, social media policy, and web guidelines.

Supports the Town's communications plans and programs, ensuring digital content is integrated and aligned with messaging, look and feel, and branding. Modifies messaging and visual elements of campaigns and programs when necessary to be appropriate for digital channels, while staying within the Town’s branding and messaging guidelines. Writes engaging and sharable content appropriate for use across multiple digital platforms; condenses information into compelling, easy-to-read language.

Provides overall digital media channel management for the Town, including content, technology, strategy and maintenance. Provides recommendations on digital media strategies and technologies to pursue. Develops and maintains a proactive content management schedule and process across the various digital communications channels.

Develops and implements a content review and approval process, and ensures that all applicable guidelines and policies are being met. Manages the providers, vendors and platforms the Town uses to deliver digital content, including contracts, vendor agreements, service agreements, subscriptions, and user accounts. Ensures integration of applications, and portals and into the Town’s website and/or other applicable digital channels to deliver a seamless end-user experience, and in compliance with the Town’s branding and web guidelines.

Ensures navigation and user-friendliness of the Town’s digital channels are optimized. Collaborates with Information System staff on necessary elements of projects, work plan and activities in order to deliver digital content.

Ensures applicable and required ADA compliance of online and digital content.

Establishes, gains approval for, manages, maintains and provides access to the Town’s policies, guidelines and best practices pertaining to digital content, including aspects of the Town’s brand guidelines that pertain to digital media; the Town’s social media policy; and the Town’s web guidelines. Proactively institutes content moderation strategies and policies. Develops responses to online and social media inquiries with accuracy, timeliness, and in line with the Town’s message.

Utilizes digital channels proactively to distribute Town information in an effective way. Manages the archiving and public records strategy for the Town’s digital media channels in line with applicable laws and governance. Acts as the subject matter expert and resource for the organization on digital media content and platforms.

Maintains awareness of Town policy decisions and programs, and community and area issues in order to use digital communications to identify and address potential situations. Monitors trending information and shares with management in order to identify Town communication opportunities. Coordinates public information to be shared via digital channels for disasters and emergencies in line with emergency operations plans and process, and coordinates with appropriate public safety staff.

Monitors digital media statistics and metrics, and adjusts strategies and makes recommendations to management based on the data. Analyzes content performance and user and follower behavior, and adjusts messaging, design and user-interfaces accordingly. Serves as the secondary lead for the Town’s website and works closely with the Web and Multimedia Specialists on developing content for and upkeep of the Town’s website.

ADDITIONAL FUNCTIONS Performs miscellaneous tasks, which may include installing software, troubleshooting computer/equipment problems, initiating service calls, or ordering related equipment and software supplies. Maintains logs/documentation of work, system access and maintenance activities, installations, configurations, procedures, and maintains documentation as needed. Performs general/clerical tasks, which may include answering telephone calls, assisting visitors, making copies, sending/receiving faxes, filing documentation, processing incoming/outgoing mail, or moving equipment.

Provides assistance to other employees or departments as needed; performs other related duties as required. MINIMUM QUALIFICATIONS Bachelor’s degree in Communications, Digital Communications, Journalism, Internet Technologies, Graphic Design, Social Media Management, Web Design, or closely related field. Three (3) years previous experience or training that includes website and social media content development, content management systems, social media management, social media content management, internet technology, electronic media systems administration OR Associates Degree in areas above supplemented by six (6) years of experience or training that includes the above.

Experience in a local government environment preferred. PERFORMANCE APTITUDES Specific Knowledge, Skills, or Abilities : Requires considerable knowledge of Internet, social media and web site principles and practices and of trends in those technology and communications areas; requires thorough knowledge of and proficiency in computer applications, such as desktop publishing, graphic design, and presentations; requires working knowledge of videography and video editing and production techniques and software; requires knowledge of graphic design elements and layout/production techniques; must be able to write, develop, prepare, and edit effective communication and promotional materials; requires knowledge and experience in usability and ease-of-use; and must be able to develop and make effective public and training presentations. Data Utilization : Requires the ability to evaluate, audit, deduce, and/or assess data using established criteria.

Includes exercising discretion in determining actual or probable consequences and in referencing such evaluation to identify and select alternatives. Communication : Requires the ability to effectively communicate with a variety of technical and non-technical individuals to coordinate activities, share knowledge, understand requirements and resolve issues. Requires a competency in technical and creative writing and messaging.

Requires the ability to speak one-on-one and in large and small groups using appropriate language, descriptive terms, technical and non-technical terms. Requires the ability to successfully work in organized and ad-hoc teams, and individually. Creative Aptitude : Requires the ability to think creatively, and produce creative work that provides communication value.

May include qualitative creation and evaluation of designs, imagery, writing styles, and phrasing. Equipment, Machinery, Tools, and Materials Utilization : Requires the ability to operate and control the actions of equipment, machinery, tools and/or materials requiring complex and rapid adjustments. Functional Reasoning : Requires the ability to exercise independent judgment to apply facts and principles for developing approaches and techniques to resolve problems.

Situational Reasoning : Requires the ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable. ADA COMPLIANCE Physical Ability : Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or work station. Sensory Requirements : Some tasks require the ability to perceive and discriminate colors or shades of colors, and visual cues or signals.

Some tasks require the ability to communicate orally. Environmental Factors : Essential functions are regularly performed without exposure to adverse environmental conditions. The Town of Jupiter is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the City will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.