Digital Content Administrator

Description of Work

Position Definition: To help enhance public awareness and provide greater transparency to residents by developing and sharing information across the City of Norwalk's social media platforms and website. To work collaboratively with departments across the City to gather and draft digital communications to increase residents' awareness of the many services, programs, and events the City provides. To assist the Communications Director in drafting and managing public communications. To enhance and maintain the City's website, signage and other digital communication tools to help ensure the technical effectiveness, compliance and functionality of the City's website.

General Duties:

• Draft and monitor content for the City of Norwalk's social media pages, including Facebook, Instagram, X and LinkedIn, to enhance public awareness and transparency for residents.

• Produce digital content, including,but not limited to,social media graphics, website content, event materials, posters, flyers, and videos.

• Assist the Director of Communications with drafting media advisories, press releases, statements, event materials, talking points, quotes, and speeches.

• Define, develop and deliver projects to enhance the City's website to enhance transparency and make the website more user-friendly for residents and visitors.

• Maintain a fresh, cohesive website design, monitor web traffic, and increase online presence.

• Oversee the website for the City, including departmental web pages and facilitate trainings for other departments on how to update content.

• Develop and implement a social media strategy.

• Prepare communications in response to constituent inquiries on social media while working closely with the Customer Services Department on written constituent responses to enhance the response rate.

• Monitor activity across city-owned online properties to ensure all established guidelines and best practices are followed.

• Consult with City management to evaluate and implement tools and methods to deploy information on the City's website.

• Constantly seek out information for the site and explore new technology and software and how it might assist the City in communicating to various audiences.

• Monitor web-related software licenses to ensure compliance.

• Monitor website-level analytics to improve performance and engagement.

• Assist in the development, documentation, and communication of acceptable use of electronic communications policy, regulations, and standards.

• Perform any and all related duties as assigned.

Supervised By: Receives general supervision from the Communications Director.

Note: The above is illustrative of tasks and responsibilities. It is not meant to be all-inclusive for every task or responsibility.

Required Knowledge, Skills and Abilities

• Excellent written communication skills to draft content for, but not limited to, social media, website content, press releases, and statements.

• Familiarity with social media platforms, including Facebook, Instagram, X, and LinkedIn.

• Strongcollaborative and interpersonal skills to work closely with departments across the City.

• Ability to understand and synthesize information regarding the City's programs and events in order to draft responses to constituent inquiries.

• Proven experience in digital content creation, management, and graphic design.

• Proficiency in content management systems (CMS) and digital marketing tools.

• Proficiency in graphic design software such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign).

• In-depth knowledge of HTML or other web-based technologies

• Creative thinking and ability to generate innovative content ideas.

• Detail-oriented with strong organizational and multitasking skills.

• Knowledge of website design practices and familiarity with recent trends in marketing, including social networking strategies.

• Understanding of analytics and search engine optimization.

• Ability to detect, analyze, and solve technical problems.

Minimum Qualifications

Bachelor's degree in Marketing, Journalism, Graphic Design or Multimedia Arts, Communications, Information Science. Five (5) or more years of professional website/digital communications management experience preferred or any equivalent combination of education, training, and experience as described above.

Special Licenses/Certifications AND/OR Supplemental Information

License or Certificate: Not applicable.

This position is a Grade 18.