Digital Communications Specialist

Centene Corporation Latham , NY 12110

Posted 6 months ago

Position Purpose:

Responsible for conceptualizing and developing a wide range of communication campaigns. Developing web site content for new and existing products; crafting copy for marketing, sales and member collateral; producing internal communications; and providing company-wide editorial support.

Provide digital communications viewpoint in the planning, implementation and evaluation of communications campaigns.


  • Assist with various website and campaign performance reports and analysis, including portal metrics and e-mail campaign effectiveness

  • Manage social media presences across multiple platforms, including Facebook, Twitter, LinkedIn, etc.

  • Research relevant developments in digital publishing, Search Engine Optimization (SEO), and social media and understand ongoing innovations

  • Write and edit marketing and sales materials to promote products.

  • Write and edit presentations, training materials, direct mail campaigns, product overviews, etc.

  • Creates copy for member-focused materials.

  • Manages, writes and edits content for our suite of online products and websites. Contributes articles, news stories and company updates for internal Intranet sites

  • Writes, edits and distributes all associate and other large group internal email communications.

  • Assist with executive presentations to associates

  • Assist with content strategy, analysis and selection during vendor/partner relationships.

  • Provide editorial guidance, leadership and problem-solving skills to the junior members of the editorial team as well as colleagues from other units.

  • Assist with other special projects as assigned


  • Bachelor's Degree in Journalism, Marketing, Communications, English or related field, required

  • Minimum three to five years experience in Marketing, Communications or related field, required

  • Experience in web development or web content management, preferred.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

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Digital Communications Specialist

Centene Corporation