Digital Communications Coordinator

Extended Studies (EXST) is a self-support unit reporting to the Senior Associate Provost. EXST provides administrative services for a broad range of initiatives that include program development and delivery, program management, marketing and communication, student and program services, and financial management.

Developed in partnership with University of Maryland units, these credit and non-credit initiatives target a diverse range of students at the pre-college, undergraduate, graduate, and professional level. In addition to the College Park campus, programs are delivered at the Universities at Shady Grove, the Universities at Southern Maryland, approved Maryland Higher Education Commission sites, and anywhere online.

Reporting to the Assistant Director for Marketing and Communication, the Digital Communications Coordinator manages website content and other digital content for Extended Studies. The Coordinator works with key stakeholders to determine priorities for online content and researches audiences to understand behaviors and preferences that impact content strategy decisions, staying abreast of relevant trends and competitors.

Primary responsibilities include coordinating the implementation of new content and updates to existing content, applying optimizations to ensure accuracy, accessibility, and an excellent user experience in alignment with university guidelines and policies. The Digital Communications Coordinator serves as the primary point of contact for content contributors and maintains editorial oversight of submissions. Using content management systems such as Drupal, the Coordinator makes updates and implements new online content, performing content quality assurance and website testing to ensure an integrated and consistent user experience. The Digital Communications Coordinator also provides recommendations for improving content strategies, while aligning content with overall marketing and communication objectives.