Digital Communications Coordinator

Posting Number 3548P Position Title Digital Communications Coordinator Department City Manager Job Code 09942 FLSA Status Non-Exempt Union Code/Affiliation Unrepresented Division CREATIVE SERVICES AND MARKETING Job Description Summary

The purpose of this job is to coordinate, craft, and execute digital communications strategy for the City of Columbia to connect, communicate, and actively engage with various audiences using social media and digital storytelling. Manages the city's main social media accounts and related management platforms while providing oversight and monitoring for the department and division accounts. Creates, coordinates, and approves digital content.

Essential Duties and Responsibilities

• The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description

• Manages and executes digital communications strategy for the city; aligns social media activities with city-wide calendar to engage community.

• Creates, posts, monitors, and responds via social media with useful, compelling, and customized content. Facilitates transparent and consistent engagement with various constituencies.

• Collaborates with citywide marketing and communications staff to create and execute targeted strategic social media and digital marketing.

• Reviews analytics and creates reports on key metrics to inform stakeholders and guide social media and digital engagement strategies.

• Advises city departments on social media and digital engagement strategies/best practices to leverage content across all accounts. Approves overall content/campaigns for all city and department-level digital accounts to ensure consistency of message, tone, voice, and city brand.

• Regular attendance is a necessary and essential function.

• Performs other duties as assigned.

Supervisory Responsibilities

• Job has no responsibility for the direction or supervision of others.

Human Collaboration and Job Impact

• This area describes the personal interaction with others outside direct reporting relationships as well as the impact the job has on organization, the department or unit objectives, the output of services, or employee or public satisfaction

• Interactions may result in decisions regarding implementation of policies. Contact may involve support of controversial positions or the negotiation of sensitive issues or important presentations. Contacts may involve stressful, negative interactions with the public requiring high levels of tact and the ability to respond to aggressive interpersonal interactions.

• Interactions have significant impact on the organization in terms of time, money, or public/employee relations.

Fiscal Responsibility

• Position has limited fiscal responsibility.

• May assist in the collection of data in support of recommendations for departmental budget allocations. May monitor division or program/promotional level budget and expenditures.

Education and Experience

• An equivalent combination of education, training and experience will be considered

Education and Experience

• Bachelor's Degree in Communications, Marketing, Public Relations, or related field.
• 3 to 5 years' experience in digital communications.

Licenses or Certifications

• Valid driver's license.

Knowledge, Skills and Abilities which may be representative, but not all-inclusive of those commonly associated with this position

Knowledge of:

• Social media platforms (ex: Facebook, Instagram, X/Twitter, etc.).

• Social media management platforms (ex: Hootsuite).

• Digital engagement strategies.

Skill in:

• Copywriting and copy-editing for digital content.

• Developing strategic social media and digital marketing content.

• Communicating verbally and in writing to meet the needs of the audience.

• Creating and conducting presentations.

• Managing time effectively.

Ability to:

• Engage with the public digitally.

• Organize and prioritize work and concentrate on multiple tasks simultaneously.

• Follow the City of Columbia guidelines and basic etiquette for positive branding and image development.

• Recognize, analyze, and solve a variety of problems.

• Establish and maintain effective working relationships.

• Provide high levels of effective customer service.

• Work independently.

• Regularly use a computer, software, phone, and related office equipment.

• Focus on tasks.

Work Environment

• Environmental or atmospheric conditions commonly associated with the performance of the functions of this job

Work Environment:

• Office of the similar indoor environment - frequently/often

• Vehicle - sometimes

Exposures:

Individuals who are hostile or irate - sometimes

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• This position is relatively free from unpleasant environmental conditions or hazards and is generally sedentary.

• Incumbents may be required to exert up to 35 pounds of force occasionally, up to 20 pounds of force frequently, and/or up to 20 pounds of force constantly having to move objects and/or having to lift, carry, push, pull or otherwise move objects for event set up and tear down.

Hours/Days

Mon

• Fri, 8 a.m.

• 5 p.m.

Starting Salary Minimum: $22.47/hr to Midpoint: $27.63/hr; Commensurate w/Training and Experience Pay Grade 107 Number of Positions Available 1 Deadline to Apply 06/28/2024 Open Until Filled No Special Instructions to Applicants

The Digital Communications Coordinator is the main social media storyteller for the City of Columbia. The position will promote strategic initiatives to provide engaging, informative and transparent content for the City's residents.

Notice to Applicants

Individuals needing accommodation to apply may call 573.874.CITY (2489)

TTY: 711 (MO RELAY)

THE CITY OF COLUMBIA IS A MERIT, AFFIRMATIVE ACTION, EQUAL OPPORTUNITY EMPLOYER: MALE / FEMALE

THE CITY OF COLUMBIA REQUIRES PRE-EMPLOYMENT DRUG TESTING

The City of Columbia participates in the federal E-Verify work authorization program