Digital Commerce Strategic Account Manager

Fortune Brands Innovations North Olmsted , OH 44070

Posted 2 weeks ago

Job Description

Responsibilities

  • Develop integrated demand generation strategies to drive sales and increase share for Moen with assigned e-tailer accounts. Grow existing business and exploit incremental market share opportunities to achieve/exceed annual financial targets.

  • Formulate and execute annual sales, marketing, and promotional strategies/plans for key customer accounts; focus on digital marketing, pricing/programming, online discoverability, content optimization, and online ratings & reviews.

  • Lead comprehensive analysis of business growth opportunities with assigned e-tailer accounts, potential avenues for share growth, and evaluate competitor and market dynamics / trends as input to strategic plans.

  • Lead the development and implementation of effective strategic business plans encompassing; brand messaging, benefits, and value proposition to large e-tailers key influencers and decision makers.

  • Develop influential relationships with key decision makers at key e-tailers and related channel partners. Provide leadership on account service needs for key e-tailers that occur on a daily basis to ensure timely execution and follow-up of all activities. Provide leadership on account service needs for key e-tailers to ensure timely execution and follow-up of all activities.

  • Develop influential relationships and collaborate closely with internal stakeholders in adjacent business units (Wholesale & Retail) and key shared services functions (marketing, finance, information technology, etc.).

  • Ensure the accuracy and completeness of Moen's online digital and merchandising assets on key e-tailer sites including product descriptions, images, videos, bullet points, and technical documents.

  • Create and communicate a monthly performance and key metric scorecards for respective e-tailer accounts. Generate accurate monthly forecast and provide meaningful insights on customer and market performance to increase sales and share.

  • Coordinate and lead eCommerce-related operations and supply chain related initiatives for key e-tailer accounts. Track/manage e-tailer operational metrics and benchmarks including fill rates, operational efficiencies, and logistics execution.

  • Assist, as appropriate, with the enforcement of Moen's eCommerce Distribution and IMAP Policy. Help build and cultivate Moen's knowledge, literacy and comfort with the e-Commerce channel.

This will be a hybrid role working out of our North Olmsted, OH office 3 days per week (Tuesday, Wednesday, Thursday)


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