Digital Campaign Manager- Accelerated Enrollment Solutions (Aes)

PPD Horsham , PA 19044

Posted 3 weeks ago

Accelerated Enrollment Solutions (AES) is an innovative business unit of PPD that offers both sponsors and CROs best-in-class site and enrollment solutions, with tiered offerings combining the expertise of industry leaders PPD, Synexus, Acurian and Optimal Research.

We are bringing a new standard to clinical trials that delivers more patients from fewer sites in less time. We specialize in patient enrollment for global clinical trials in over 50 therapeutic indications.

If you have a passion for improving patients' lives and delivering more therapies to patients faster, come join our team.

Purpose:

The Digital Online Manager will be responsible for the strategy related to the organization's digital marketing channels, end-to-end campaign management, and all associated testing and reporting analytics.


Essential Job Functions/

Responsibilities:
  • Manage end-to-end campaigns in Google Ad-words as well as other online marketing platforms, including: research, strategy, planning, launch, bid management, ad testing, and optimization.

  • Research and launch of new multimedia platforms for expanded outreach to patients.

  • Build campaign management processes for use by all digital tactics.

  • Management of internal online digital team.

  • Responsible for performance-based goal management and delivery.

Join PPD in our relentless pursuit of excellence - apply now!

Minimum Required Education and Experience:

  • Bachelor's degree or equivalent and relevant formal academic/vocational qualification

  • Previous experience that provides the knowledge, skills and abilities to perform the job (comparable to 8+ years)

  • 3+ years of leadership experience.

  • International (outside US) paid search and display experience

  • Search Engine Optimization (SEO) experience (content creation, strategy, keyword research, etc.)

  • Digital retargeting experience via self-serve system

  • Experience with website conversion optimization

  • Affiliate network management experience

Required Knowledge, Skills and Abilities:

  • Strong familiarity with highly time-sensitive campaigns, fast-changing audiences and geographic targets

  • Very strong analytical, creative and problem-solving capabilities

  • Extensive end-to-end campaign management experience (research, strategy, planning, launch, bid management, ad testing, optimization, etc.)Consultant-level expertise in Google AdWords, Bing, YouTube, etc.

  • Demonstrated success executing campaigns with other major Ad Networks/Ad Exchanges/DSP/etc.

  • Proactive identification of opportunities for process improvement, optimization, insight and expansion

  • Reporting, analysis with a focus on actionable takeaways for department-wide and company-wide distribution

  • Keyword development, ad copy creation & testing

  • Building and strengthening relationships with Ad Words Account Representatives

  • Attribution of multiple touch-points and channels

  • Research on competitive landscape and opportunities to scale

  • Ability to align campaigns with business goals

  • Partnering with internal teams (creative, social, analytics, etc.)

Additional Information

  • Requisition ID: 154113
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Digital Campaign Manager- Accelerated Enrollment Solutions (Aes)

PPD