The Digital Analytics Specialist will work for the Digital Analytics team, which is part of the Strategic Analytics team for TBC Corporation. Reporting to the Sr. Manager of Digital Analytics, we are looking for a candidate that can jump right in, roll up their sleeves, and be a contributing member to the team. Digital analytics is a discipline that is growing in both importance and influence at TBC Corporation this position is a great opportunity to join a team in a rapidly-evolving, highly-important and visible field.
The right candidate for this position must be a good team fit and fit the below duties, responsibilities, and qualifications well. We are looking for someone who is both "client-facing" in a digital role, as well as analytical, in terms of providing reports, insights, and recommendations to the business. A "Business-savvy" mindset is critical to success in this role.
For 60 years, TBC Corporation (TBC), one of North America's largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB, Tire Kingdom, Merchant's Tire, Big O Tires and Midas. TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.
Running and creating a variety of digital analytics reports for a variety of different needs (analysis, troubleshooting, presentations, etc).
Managing some of the day-to-day tasks that are a regular part of digital analytics work.
Working with many different individuals on our team and within TBC Corporation; forming and developing professional relationships with many different individuals.
Coordinating regular weekly / bi-weekly / monthly calls and/or meetings to review analytics reports, insights, and recommendations with the key business stakeholders.
We will actively encourage you to subscribe to industry blogs, sign-up for webinars, and sit in on meetings so that you can have maximum exposure to the digital analytics industry, especially during your first few months of employment.
Assist with QA efforts when new website features and tracking methodologies are implemented.
Assist in troubleshooting issues / planned investigations as needed.
BA/BS degree in Business, Economics, Finance, or degrees in sciences such as Computer Science, Statistics or Mathematics.
A graduate-level degree, such as a Master's or an MBA, is desirable but not required.
Between 2-3 years of experience in digital analytics or in digital marketing (SEM, SEO, Email Marketing, or Social Media) is strongly desired. Experience with Google Analytics, Adobe Analytics, or another digital analytics platform is required.
Agency experience is a plus, especially if the candidate's role was focused in client services.
Excellent proficiency using MS Excel or Google Sheets (Docs) and in using MS PowerPoint or equivalent.
Knowledge of platforms such as competitive intelligence tools, A/B testing and personalization platforms, and live session recording / heat-mapping tools would also be a plus.
Very strong attention to detail and an "eye for investigation" are specific qualities that we are looking for in candidates.
We're also looking for a candidate with a great "client-facing" attitude that can be very friendly, patient, and caring with the people they would be interacting with.
An ability to learn new tools quickly, self-motivation and an overall willingness to learn are additional qualities that we would like to have from a candidate.
A positive, team-oriented attitude and approach to your work is an absolute requirement for hire. You must be a good fit with our team in order to be considered for the position.
A "self-starting" mentality is critical for success in this role candidates must demonstrate that they can self-start and "own" their work without too much guidance from their manager.
401k plan with a company match. Immediate 100% vesting
Comprehensive benefits including medical, dental and vision
Company paid short term disability and employer subsidized long term disability
Company paid life insurance
Generous paid vacation and paid time off
Purchase discount program
Employee assistance program
Flexible spending account
Discounted tire and automotive services
TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.
Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami
Job Segment: Data Analyst, Analytics, Medical, Computer Science, Data, Management, Healthcare, Technology, Automotive
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