Digital Analytics Specialist

Bluecross Blueshield Of Tennessee, Inc. Chattanooga , TN 37402

Posted 2 months ago

Provides application design, analysis, programming, testing and documentation for the development, integration, enhancement, and maintenance of information systems solutions.

Job Description:

Job Responsibilities

  • Formulates and defines system scope and objectives through research and fact-finding to design, develop, modify, or integrate complex information systems.Devises or modifies application systems and procedures to optimize functional requirements including capacity, operating time, response time, and form of desired results.Designs, codes, tests, debugs, and documents programs, subroutines, and scripts.May serve one or more project team roles, such as project lead, business systems analyst, or tec

  • Reviewing, analyzing, and modifying programming systems, including encoding, testing, debugging and installing for a large-scale system.

  • Ensuring the operating efficiency of existing application systems. Maintaining records for the documentation of systems development and revisions.

  • Conducting analyses of organizational needs and goals for the development and implementation of application systems.

  • Maintains technical skill set for software languages, databases, platforms, operating systems, utilities and networks needed to support work assignments.

  • Responds to system failures and performance events by taking appropriate measures to reduce system downtime and eliminate recurrence of problems.

  • Regularly provides guidance and training to less-experienced analysts/programmers.

Job Qualifications


  • Bachelors Degree in Business, Computer Science or equivalent work experience required. Equivalent years of experience are determined as one year of technical experience for every year of college requested.


  • 1 year
  • Experience with information technology concepts, application development methodology, terminology, and standards required
  • 3 years
  • Systems and programming experience required
  • 1 year
  • Expert working knowledge of at least one programming language in use at BCBST.


  • Proven skill with information technology in use at BCBST is required

  • Proven analysis, design, and coding skills, and demonstrated success in leading large and complex projects

  • Demonstrated ability to interpret and translate technical and/or or complex concepts into information meaningful to project team members and/or business personnel.

  • Be organized, reliable, and able to manage multiple tasks with exceptional work ethic.

  • Leadership skills

  • Must be able to communicate effectively with both technical and non-technical co-workers

Job Specific Requirements:

Preferred skills below:

  • 3+ years of digital analytics experience.

  • Experience with tools such as Tealeaf, Overstat, Digital Analytics/Coremetrics, Universal Behavior Exchange, Customer Experience Analytics, Tag Management, Webtrends, Adobe Analytics.

  • Proficiency with various attribution modeling methods. Solid understanding of tracking beacons/pixels, cookies and other tracking mechanisms. Knowledge of third party marketing and advertising platforms (Google Analytics, DoubleClick floodlight tags, Facebook Ad pixel tags). An understanding of search engine algorithms and ranking methods. Native app analytics experience.

  • Experience in SQL, relational databases and database concepts. Demonstrable experience aggregating data across disparate sources. Strong proficiency with Microsoft Excel including pivot tables. Experience and applied knowledge of Tableau or similar data visualization tool.

  • Experience with HTML, CSS, JavaScript and website administration.

  • Experience with Agile and Lean frameworks, concepts and tools.

Number of Openings Available:

Worker Type:


Worker Sub-Type:



BCBST BlueCross BlueShield of Tennessee, Inc.

BCBST is an Equal Opportunity employer (EEO), and all employees and applicants will be entitled to equal employment opportunities when employment decisions are made. BCBST will take affirmative action to recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or membership in a historically under-represented group.

BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.

Tobacco-Free Hiring Statement

To further our mission of peace of mind through better health, effective 2017, BlueCross BlueShield of Tennessee and its subsidiaries no longer hire individuals who use tobacco or nicotine products (including but not limited to cigarettes, cigars, pipe tobacco, snuff, chewing tobacco, gum, patch, lozenges and electronic or smokeless cigarettes) in any form in Tennessee and where state law permits. A tobacco or nicotine free hiring practice is part of an effort to combat serious diseases, as well as to promote health and wellness for our employees and our community. All offers of employment will be contingent upon passing a background check which includes an illegal drug and tobacco/nicotine test. An individual whose post offer screening result is positive for illegal drugs or tobacco/nicotine and/or whose background check is verified to be unsatisfactory, will be disqualified from employment, the job offer will be withdrawn, and they may be disqualified from applying for employment for six (6) months from the date of the post offer screening results.

Resources to help individuals discontinue the use of tobacco/nicotine products include or 1-800-QUIT-NOW.

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Digital Analytics Specialist

Bluecross Blueshield Of Tennessee, Inc.