Digital Analytics Marketing Senior Manager

Accenture Chicago , IL 60602

Posted 3 weeks ago

Location: Chicago, IL

Accenture Digital

The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter?

Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you'll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Accenture Interactive

Accenture Digital is powered by three practices Interactive, Mobility and Analytics. Accenture Interactive helps the world's leading brands delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, you'll balance art and science to create award-winning digital experiences for today's connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

There is never a typical day at Accenture Interactive, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Your role will require you to create new ideas, work directly with the clients to flesh out these ideas, and help clients bring these ideas to reality. Our projects are typically long-term engagements completed on client sites in teams of combined Accenture and client professionals.

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture and make delivering innovative work part of your extraordinary career.

People in our Client Delivery & Operations career track drive delivery and capability excellence through the design, development and/or delivery of a solution, service, capability or offering. They grow into delivery-focused roles, and can progress within their current role, laterally or upward.

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Digital Analytics Senior Manager Manager job description:

There will never be a typical day at Accenture Interactive, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Core Duties and Responsibilities:

  • Lead a team that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities.

  • Lead teams and manage clients through the deployment of digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.) across digital properties including mobile web and apps.

  • Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience

  • Manage the strategic deployment tagging for digital analytics, paid media, and 3rd party applications

  • Help businesses evolve organizational processes to better leverage data and insights

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Digital Analytics Marketing Senior Manager

Accenture