Digital Analytics Leader

Citigroup Inc. Fort Mill , SC 29716

Posted 2 months ago

  • Primary Location: United States,South Carolina,Fort Mill

  • Education: Master's Degree

  • Job Function: Decision Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: Yes, 10 % of the Time

  • Job ID: 18058448


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

Overview of the Role

Reporting to the Head of Decision Management for Retail Bank and Mortgage, the Digital Analytics Leader is responsible for developing and executing the analytical roadmap for digital acquisition strategy supporting the Retail Bank and Mortgage lines of business. This role will lead a team focused on delivering against the Retail Bank and Mortgage goals of driving new Bank and Mortgage clients through the digital channel, getting more engaged customers using our digital capabilities, delivering the right marketing offers to clients and ensuring the right data quality and controls are in place. A strong ability to successfully manage relationships with senior leadership as well as create and manage partnerships across all lines of business is critical for success.

Core Responsibilities:

  • Develop the foundational layer of data and analytics to support the digital strategy for the Retail Bank and Mortgage lines of business across the digital funnel.

  • Leverage both internal data and a deep knowledge of the digital experience industry trends to develop incremental insights to drive the acquisition of new Citi clients.

  • Deliver a funnel analytics solution across Retail Bank and Mortgage product acquisition to identify potential gaps in performance.

  • Drive the Lead Aggregator strategy with a data driven approach to create new Mortgage and Bank relationships from partner sites

  • Develop a test and learn environment to evaluate new data sources, models and technologies to identify opportunities to enhance decision logic.

  • Evaluate investments in Digital technology to determine payback on investment, impact on experience and potential growth opportunity

  • Deliver timely reporting and insights around digital performance.

  • Effectively managing the capacity of the team to delivering against the requests for analytical support

Engagement Complexity:

  • This candidate will partner across multiple groups including Marketing, IT, Global Functions, Product and Finance to deliver against the Digital Acquisition targets. Experience in leading a team in a large matrix environment is required.

  • This role will be a critical player in delivering against the Digital Acquisition targets with an impact of potentially $2-3 Billion in balance growth.

  • Deliver clear and concise messaging around performance to leaders across the Retail Bank and Mortgage

  • Interact with senior management team including Retail Bank and Mortgage Leadership, Product heads, Global Function leaders and Marketing.

  • Manage a team of 10+ analysts and offshore resources to deliver against the goals

Day to Day Responsibilities:

  • Talent Management: Drive Talent Development efforts for the business ensuring optimal mobility, retention and development of resources including developing next gen talent strategy for Digital Analytics.

  • Communicate clearly and effectively to business partners and senior leaders

  • Manage the project planning effectively - define scope, direct and prioritize resources, deliver on time and generate the best outcome.

  • Lead teams across geographic locations; coaching and developing team members; prioritizing the key projects to deliver business results.

  • Ensure compliance with regulatory requirements pertaining to data security.

  • Role will interact with the Modeling team, Model Risk Management and Internal Audit Teams to ensure compliance across all modeling activities.


Education & Experience

  • 15+ years of experience including 10+ years of managerial /operational experience

  • 12+ years of experience in business analytics

  • Experience applying a variety of advanced analytical tools and methods to business challenges

  • 8+ years of experience managing large analytic teams

  • Experience attracting top analytic talent

  • Demonstrated ability to set strategy/direction and follow through on execution while maintaining high levels of quality

  • Proven track record of exceeding performance expectations and delivering results

  • Ability to manage, coach and mentor leaders and team members

  • Master's degree or equivalent preferred

Disclaimer - The information listed within this description summary is intended to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive account of all the responsibilities, and/or minimum qualifications required.

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Digital Analytics Leader

Citigroup Inc.