Digital Advertising Manager

Qualtrics Provo , UT 84601

Posted 7 days ago

At Qualtrics, our mission is to close experience gapsthe costly differences between what customers and employees expect, and what they're receiving.
9,000+ organizations worldwide and more than 3/4 of the Fortune 100 rely on Qualtrics Experience Management to collect and analyze feedbackmore feedback than they ever thought possible. With Qualtrics XM, organizations can continually assess the quality of their four core experiencescustomers, employees, products, and brands. They can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with customers and employees.

The Challenge

Qualtrics has an amazing sales team, able to deliver fantastic growth and bring in the best customers in the world. But what does a sales team need more than anything else? Leads. We are looking for an expert digital advertising manager to generate pipeline through effective online advertising, support our international sales force, and efficiently grow our advertising program.

The Expectation for Success:

The ideal candidate has 4-6 years of experience actively and successfully managing paid search, paid social, display, retargeting, media buying, & landing page optimization. You leverage that experience to build and manage programs on all relevant digital advertising channels. Through careful tracking and optimization, you generate demonstrably ROI-positive leads and fuel Qualtrics' growth.

A Day in the Life:

  • Fuel revenue growth via PPC, display advertising, remarketing, paid social, and other online advertising channels.

  • Manage day-to-day optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.

  • Analyze and report on key performance data (top of funnel to bottom) to marketing team leaders.

  • Own measurement and tracking within analytics for paid channels through definition of goals, tracking events, and conversion triggers.

  • Own cost-per-lead and cost-per-sale optimization, focusing on conversion metrics to drive increased campaign ROI.

  • Work closely with marketing team members (content, social, customer marketing, etc.) to deliver a collaborative strategy and drive high- quality traffic to core site and landing pages.

  • Communicate successes and failures to the broader leadership team.

  • Work with outside agencies to set goals, identify opportunities, and set priorities.

  • Create and run landing page optimization tests to increase conversion volume and quality.

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.

  • 28 paid days off - 15 PTO and 13 Holiday closures.

  • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year).

  • We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.

  • On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.

  • We believe in sharing Qualtrics success which is part of the compensation for all employees.

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Digital Advertising Manager