Digital Ad Campaign Manager - Cox Media

Cox Communications Inc West Warwick , RI 02893

Posted 1 week ago

*Primary Location: *6205-B Peachtree Dunwoody Rd, West Warwick, RI, US

  • Division: *Cox Communications

  • Job Level: *Individual Contributor

  • Travel: *Yes, 5 % of the Time

  • Schedule: *Full-time

  • Shift: *Day Job

  • Requisition Number: *217496_80591259
    Cox Media is seeking a Digital Ad Campaign Manager within the Product Team reporting to the Digital Ad Operations People Leader. This position is responsible for fulfilling, analyzing, and strategically optimizing orders for digital media advertising product(s) specifically working with DV360, the Amazon DSP and Google Campaign Manager. The position serves as the facilitator of all digital media fulfillment activities between a centralized fulfillment team and local field sales team across Cox Media markets. They lead support, troubleshooting activities, and engage appropriate technical personnel to ensure successful fulfillment of campaigns. This role must build excellent working relationships across all functional areas. Candidates must possess strong digital ad operations technical knowledge, attention to detail, excellent prioritization skills, and have the ability to work in a deadline driven production environment to complete all daily tasks to meet business needs.

  • Primary Responsibilities and Essential Functions*

  • Main liaison on Digital Ad Operations Team to local field Cox Media markets. Responsible for communicating campaign strategy, product details, and making recommendations for superior campaign performance.

  • Accountability to meeting fulfillment SLAs, may include:

  • Troubleshooting creative and ad serving issues in partnership with Sales Services, vendors and/or technology teams as needed

  • Monitor delivery and performance to ensure goals are being met

  • Responsible for trafficking digital campaigns and associated creative content

  • Work with Campaign specialists on day to day order fulfillment and campaign optimization tactics

  • Performs basic graphic editing activities to correct problems with creative such as file size, format or aspect ratio.

  • Performs digital media fulfillment QA activities to identify fulfillment issues and gaps in process.

  • Formulate campaign strategies, researching keywords & potential marketing channels, analyzing competitors, and testing. Includes ongoing account optimization, including structure and targeting improvements (geo, targeting, day-parting, and URL).

  • Utilize analytics tools to develop insights and action items intended to improve performance and meet client KPIs.

  • Acts as a subject matter expert on campaign best practices and industry updates.

  • Acts as a gate-keeper in identifying red flags and recommending proactive solutions to mitigate risk. Resolve platform and campaign issues pro-actively and expediently; work cross departmentally for issue resolution when needed.

  • Communicate and collaborate with vendors, managers and cross functional groups to resolve issues and implement new initiatives.

  • Work collaboratively with Yield Manager and field representatives to run reports, provide analysis and recommend campaign modifications, leveraging understanding of advertiser and product performance.

  • Monitor and provide reports as necessary to alert sales or sales support of issues relating to system performance and impacts on order fulfillment.

  • Works with external ad vendors to review and test images for varying rich media creative types and executions.

  • Performs system setup, testing of new functionality and features. Accurate tracking and reporting of results to key stakeholders.

  • Maintain certifications relevant to line of business and participate in training as required.

  • Perform all other duties as assigned or directed.
    Qualifications: *Minimum *
  • Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.)

  • 2+ years online/digital ad trafficking experience is a must.

  • 3+ years of related experience in Sales Planning or Ad Operations in the advertising and/or media industry.

  • Able to communicate effectively with a variety of stakeholders in a fast-paced environment

  • Excellent communication and project management skills working cross-functionally to get things done efficiently and correctly.

  • Demonstrable analytical, strategic and creative problem-solving skills.

  • Solid understanding of advertising campaign metrics including CTR, CPC, CPA or ROI goals

  • Digital ad industry tools experience required.

  • Demonstrate ability to collaborate in team environment, set goals and meet deadlines

  • Attention to detail is a must as well as curiosity to investigate and troubleshoot issues.

  • Excellent customer service skills.

  • Ability to travel by land or air on an occasional basis

  • Preferred*

  • BS/BA degree in related discipline strongly desired (i.e., Marketing, Advertising, Business, etc.).

  • Experience with DV360, Google Campaign Manager and Amazon DSP a plus

  • Google Analytics Certification preferred

  • IAB certification preferred

Who We Are

  • About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

  • About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions

  • Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
    Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.
    Cox is an Equal Employment Opportunity employer

  • All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
    Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Ad Operations Specialist Cox Media

Cox Communications Inc

Posted 2 days ago

VIEW JOBS 11/28/2021 12:00:00 AM 2022-02-26T00:00 *Primary Location: *6205-B Peachtree Dunwoody Rd, West Warwick, RI, US * Division: *Cox Communications * Job Level: *Individual Contributor * Travel: *Yes, 5 % of the Time * Schedule: *Full-time * Shift: *Day Job * Requisition Number: *217495_80591259 VACCINE POLICY: WHERE PERMITTED BY APPLICABLE LAW, YOU MUST BE FULLY VACCINATED AGAINST COVID-19 TO BE CONSIDERED FOR THIS U.S.-BASED JOB (REASONABLE ACCOMMODATIONS FOR MEDICAL AND RELIGIOUS OBJECTIONS WILL BE CONSIDERED). Cox Media is seeking a *Digital Ad Operations Specialist* within the Product Team reporting to the Digital Ad Operations People Leader. This position is responsible for fulfilling digital media advertising product(s) specifically working with DV360, the Amazon DSP and Google Campaign Manager. The position serves as the facilitator of all digital media fulfillment activities between a centralized fulfillment team and local field sales team across Cox Media markets. They lead support, troubleshooting activities, and engage appropriate technical personnel to ensure successful fulfillment of campaigns. This role must build excellent working relationships across all functional areas. Candidates must possess strong digital ad operations technical knowledge, attention to detail, excellent prioritization skills, and have the ability to work in a deadline driven production environment to complete all daily tasks to meet business needs. * Primary Responsibilities and Essential Functions* * Perform daily account management of programmatic media campaigns via demand-side platforms for a variety of clients; specializing in DV360, Amazon DSP and Google Campaign Manager * Execute digital campaigns from start to finish. Includes: setup, implementation, optimizations, and reporting * Optimize digital campaigns with a focus on KPIs and goals - proficient on CTR, CPV, CPA and ROI campaigns * Monitor media for pacing, delivery, placement, and flight date discrepancies ensuring a high attention to detail passing through multiple QA checks * Perform reporting from ad server and other systems to provide tracking of campaign performance. Monitor and as necessary to alert sales or sales support of issues relating to system performance and impacts on order fulfillment * Proactively provide inventory insights to product team and market partners in order to identify revenue opportunities * Work collaboratively with local field sales and teams to run reports, provide analysis and recommend campaign modifications, leveraging understanding of advertiser and product performance * Performs basic graphic editing activities to correct problems with creative such as file size, format or aspect ratio. * Adhere to all SLAs to ensure that clients ads are fulfilled as contracted, such as; impression delivery assurance, ad copy, listings, etc. * Create sales orders for billing of digital products, review invoicing and ensure the accuracy of overall order completion. * Performs first line troubleshooting activities for products and escalate issues within team or to product team * Communicate and collaborate with vendors, managers and cross functional groups to resolve issues and implement new initiatives. * Receives incoming calls in a professional, courteous manner. * Records all client/vendor contact for use by other staff. * Creation of custom reports for revenue tracking purposes. * File and maintain paper and electronic documents as necessary. * Participate in training as required. * Other duties as necessary. Qualifications: *Minimum * * Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.) * 2+ years online/digital ad trafficking experience is a must. * 3+ years of related experience in Sales Planning or Ad Operations in the advertising and/or media industry. * Able to communicate effectively with a variety of stakeholders in a fast-paced environment * Demonstrable analytical, strategic and creative problem-solving skills. * Solid understanding of advertising campaign metrics including CTR, CPC, CPA or ROI goals * Digital ad industry tools experience required. * Demonstrate ability to collaborate in team environment, set goals and meet deadlines * Attention to detail is a must as well as curiosity to investigate and troubleshoot issues. * Excellent customer service skills. * Ability to travel by land or air on an occasional basis * Preferred* * BS/BA degree in related discipline strongly desired (i.e., Marketing, Advertising, Business, etc.). * Experience with DV360, Google Campaign Manager and Amazon DSP a plus * Google Analytics Certification preferred * IAB certification preferred Who We Are * About Cox Communications* Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. * About Cox * We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/). Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. Cox Communications Inc West Warwick RI

Digital Ad Campaign Manager - Cox Media

Cox Communications Inc