Digital Activation Associate

WCG New York , NY 10007

Posted 2 months ago

Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specializing in healthcare. Data and insights are at the heart of everything we do. How we activate within search, digital, and social as part of an integrated plan leveraging the data and insights we glean through our Analytics function is a clear differentiator for W2O.

We're seeking a Digital Activation Associate to join our Media Activation team in New York. The Digital Activation Associate is a pivotal member of the team, helping to support and manage media activation plans and strategies across clients and brands. This is a great opportunity to continue building your career and knowledge in Media Activation as part of a global communications agency!

What you'll do:

  • Help manage the day to day media planning & buying responsibilities across multiple clients

  • Assist the associate director and group director to develop media strategies and plans that align with campaign objectives inclusive of research, developing RFPs, and reviewing proposals

  • Manage and train media assistants and interns

  • Own operation task such as media billing, invoice review, campaign trafficking, and insertion order details

  • Serve as primary point of contact for media vendors for quality assurance and regular optimizations

  • Partner with analytics team to maintain reporting and conduct ad hoc analysis when needed

  • Collaborate with search, social, and PR teams on projects as needed.

What you should bring to the table:

  • Undergraduate degree or relevant work experience in an advertising/PR/media agency as necessary

  • 1+ years' experience on a digital media buying/management team a must

  • Additional experience in print, outdoor, tv is a plus

  • Familiarity with healthcare is a plus

  • Excellent written and verbal communication skills

  • Team player with a positive attitude

  • Strong time management skills with the ability to manage up and down

  • Analytical skills, familiarity with media math and analysis software (excel, tableau, etc.)

  • Natural curiosity about digital media

Agency Tools: Media Ocean Prisma, ComScore, Kantar, Doubleclick for Advertisers

W2O Group offers a comprehensive benefit program and perks, including unlimited and flexible PTO, expanded paid leave for new parents and a 4th Trimester program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.w2ogroup.com/

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.


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Digital Activation Associate

WCG