Do more than create sales. Create value.
Digital acquisition is a key drivers of growth and focus for American Express.
Reporting to the VP, Head of Acquisition and Engagement. Global Network and International Card Services (GNICS), Italy, the Director will be responsible for the acquisition team, based in Milan, and will take care of the entire digital acquisition channel for Amex Italy managing 10M$/Year acquisition investments. This role has two direct reports and six internal resources to manage plus a number of external vendors. The ideal candidate has a strong knowledge of the digital advertising (with strong focus on performance) and media planning across all types of campaigns (e.g. awareness, performance, programmatic, search) and has proven understanding of trafficking processes. Key to success will be a solid digital background and experience, with the ability to develop strong relationships across internal and external stakeholders (e.g. creative agencies and media center).
Lead a winning team with a startup culture
Define a digital strategy with challenging growth objectives
Redesign our Member get Member strategy
Optimize the prospect journey launching innovation initiatives
Define new acquisition offers
Develop a structured digital media strategy
Define and deliver digital media plan
Manage third party agencies with a daily relationship
Monitor digital metrics and KPIs with pre and post-campaign analysis
At least to 7-10 years of experience in digital acquisition, marketing and media planning
Strong understanding and experience of usage of digital channels/platforms to drive direct digital conversions
Degree in Engineering or Marketing Communication or similar
Strong leadership and proven team management
Fluent English and Italian
Independent and able to work on multiple projects simultaneously
Organization and ability to meet the delivery deadlines
Proactivity and ability to find creative and unconventional solution
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Why American Express?
Talk to our people and youll find out what were really all about. Open, creative, risk-taking, collaborative and innovative are just some of the expressions youll hear. Its our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world including Great Place to Work Italias Best Workplace amongst Large Companies and Best Workplace for Millennials awards in 2017. If youre ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.
We welcome applications from candidates with Protected Category status. If you require any assistance with the completion of this process - or need any reasonable adjustments to be made - then please contact the Recruitment Team on or .
Title:Digital Acquisition Director