Digital Account Planner - Ad Sales

Spectrum Los Angeles , CA 90009

Posted 2 days ago

At A Glance

This position is critical to providing regional post-sale digital campaign management supporting Account Executives and Account Planners. This position will monitor high priority digital campaigns to ensure the campaign elements are received and executed as intended. This individual will ensure accuracy and communicate with the ad operations and product management about optimization, resolve any concerns around campaign implementation, technology pacing and performance. This individual will provide post-campaign reporting and analysis to the sales department as well as serve as a cross functional liaison; owning the relationship between Sales and the fulfillment, finance and operations teams. For standard campaign management troubleshooting, analysis and coordination, the Digital Account Coordinator will also serve as a point of escalation for Local Account Coordinators and Account Executives to cross-functional departments.

Who We Are...

Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to turn our audiences into their customers. You can learn more about us at

What We Look For In Everyone At Spectrum Reach

Our team player way of life is what makes us a great organization to work for. We focus on the goals and reach them regardless of the multiple tasks we have on our plates. We look for those outgoing individuals who want to exceed those goals and make a difference. You know the value of organization and can prioritize effectively. The excellent verbal and written communication/support you can provide to internal, external, and client teams is how you make a positive impact.

Digital Account Coordinator Duties/Requirements...


  • Campaign management for priority accounts

  • Meet regularly with Digital Sales Manager to communicate status of ordered and live campaigns

  • Serve as expert on digital products and campaign implementation; answering questions and concerns for local sales support and AE's

  • Oversee regional campaign performance and quality assurance. Auditing campaigns to ensure order accuracy, proper traffic implementation, reporting delivery, pacing and that user engagement is aligned with expectations.

  • Liaison with Ad Operations, the product team, and yield management to institute optimization tactics and campaign compliance as well as communicate changes, enhancements, and progress to AE's and clients where necessary.

  • Manage reporting for priority accounts and deliver post campaign analytics

  • Serve as point of escalation for digital concerns around campaign delivery, performance and optimizations

  • Audit high priority orders to ensure that all necessary paperwork and deliverables are submitted

  • Coordinate with finance to ensure priority account deal terms are met such as billing (ie co-op requirements, 1st party reporting etc.)

  • Work cross functionally with Traffic/Operations team to ensure correct fulfillment, tagging strategy has been implemented and provide optimization strategy according KPI's

  • Account Executive and client communication when necessary

  • Help develop training and process improvements for Digital Account Coordinators


  • Prior experience in Advertising Sales, digital campaign management, ad sales traffic or Sales Assistant is a plus.

  • Strong data entry skills

  • Ability to develop positive working relationships with Sales team members and other support functions is critical.

  • Ability to adapt to change quickly as well as be able to prioritize and handle multiple tasks with competing deadlines.

  • Understanding of the digital product landscape

  • Experience reviewing digital advertising campaign performance and execution

  • Collaborative mindset, ready to work with multiple departments

  • Experience in computer software including MS Office and Spreadsheets at a minimum is required; any experience in software similar to our sales support packages preferred.

  • Familiarity with ad tracking and performance metrics platforms

A Deliberate Path To Success...

We appreciate enthusiasm and dedication at Spectrum Reach. That is why we invested time to create a comprehensive unified Career Path. With multiple ways to progress, start on a learning course and see how far you can go.

The Benefits Are Clear

In addition to the core benefits industry-leading retirement savings plans, comprehensive health care, and paid time off we offer access to free and discounted Spectrum products and services where available, education assistance, and a wide selection of other programs and perks to help support you and your family at every stage of life.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Account Planner Ad Sales


Posted 3 days ago

VIEW JOBS 3/21/2019 12:00:00 AM 2019-06-19T00:00 Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers. JOB SUMMARY The Account Planner is a strategic partner to Account Executives. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client's marketing and advertising expectations. This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups. This position requires strong communication skills and strong attention to detail, in a faced paced sales environment. MAJOR DUTIES AND RESPONSIBILITIES * Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives. * Create effective data driven multi-screen advertising schedules for all clients. * Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data and other research metrics to make proposal recommendations. * Coordinate with Regional Digital Account Planner for multi-screen solutions integrated into overall client presentation. * Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients. * Maximize inventory usage to ensure proposal delivery. * Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time). * Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives. * Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules. * Compare purchased schedule with the original avail to ensure delivery against client needs. * Utilize tools to ensure all necessary accounts meet Posting requirements. * Partner with Account Executives to review and evaluate campaign effectiveness. * Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately. * Work cross functionally to create and incorporate local packages into schedules. REQUIRED QUALIFICATIONS * 1+ years of experience in media sales a strong plus * Knowledge of cable television, digital products, and advanced advertising products is a plus. * Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story. * Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred. * Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are helpful. * Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies. * Needs to have the ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules * Familiar with writing rationales and/or agency POVs ("point of views") * Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings are helpful. * Ability to back-up work and have good logic to creating schedules * Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience. Spectrum Los Angeles CA

Digital Account Planner - Ad Sales