Digital Account Planner - Ad Sales

Charter Spectrum New York City , NY 10008

Posted 2 months ago

Spectrum Reach is currently searching for an Advanced Advertising Account Planner to support our New York, NY Digital Media market.

Spectrum Reach ( grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

Spectrum Reach is changing the face of digital marketing and advertising by taking an integrated approach to reach and engage targeted audiences across platforms and offerings using its unique portfolio of Digital Television and IP products. We are seeking a talented, passionate and experienced individual for our growing yield management practice in the role of Advanced Advertising Planning. You will work closely with Sales, Ad Operations and Product Management focusing initially on the connected TV advertising business and eventually expand into our full portfolio of Digital products.

The purpose of this role is to raise the level of the media planning function for our expanding connected TV and Digital advertising business as we move to serve clients more efficiently and effectively across our product suite. The ideal candidate will have relevant experience with Digital inventory, pricing, proposal and package building. This individual should be well versed in Digital media buying and selling practices, responding to RFP's, research and metrics, all working closely with internal and external clients to achieve success. The job is a centralized role and will require the individual to work across multiple Spectrum markets and sales channels.

Key Functions:

  • Analyze reports with Yield and supply teams, to develop a planning approach using internal benchmarks that improve sell-thru and monitor performance.

  • Internal point person for AdsEs Everywhere RFPs and drive the preparation of creative and strategic media plans; based on client KPI's, targeting requests, inventory availability.

  • Prepare impression demand forecasts and insights for weekly Inventory management meeting

  • Work with management on assessing Spectrum's inventory landscape for budgeting purposes and maximum revenue potential given margin requirements

  • Coordinate and profitably allocate advertising inventory for all Spectum Reach assets and partners across various platforms, including, but not limited to: Desktop, Handheld, Tablet, OTT, Set Top Box VOD & 3PP.

  • Considerable focus on supporting the planning team by providing on-request inventory availabilities, and analytical support to optimize performance.

  • Collaborate with Digital Services and Supply & Yield to streamline processes and drive efficient workflow in our third-party reselling business. Escalating any and all bottlenecks to management.

Skills & Qualifications

  • Bachelor's Degree from a four-year College or University or equivalent experience

  • 2+ years of successful digital planning/account management/ad operations experience at a publisher/client/ or agency business.

  • Knowledge of the online advertising industry including, yield optimization techniques, pricing & inventory, technology providers, as well programmatic buying and online ad exchanges.

  • Familiarity with online technology platforms like Operative, Doubleclick, Yieledex, AppNexus and FreeWheel.

  • Strong analytical skills coupled with the ability to identify customer needs and develop solutions to meet those needs.

  • Must be a team player, with experience in cross-functional collaboration in a matrixed organization.

  • Strong organizational and time management skills.

  • Excellent communicator and relationship builder.

  • Must be proficient in Microsoft Office applications, Microsoft Word PowerPoint.

  • Microsoft Excel is highly preferred. Advanced Formulas (Vlookup, Indexmatch, Pivot Tables).

  • Must have the desire to pursue a career in Media and demonstrate strong initiative and drive.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Account Executive Digital Agency (Saas)


Posted 2 weeks ago

VIEW JOBS 11/5/2019 12:00:00 AM 2020-02-03T00:00 About Us: SOCi is the leading social media and reputation management platform built to address the complex needs of multi-location enterprise companies. An award-winning leader in the industry, SOCi has pioneered more than a dozen unique marketing tools to help multi-location brands oversee, maintain, and protect their brand at the national level, while simultaneously scaling presence across hundreds, sometimes thousands, of local pages. Our accolades include: * Inc. 500 honoree two years in a row (2018 and 2019) for Fastest Growing Companies in America * Entrepreneur magazine, Top 10 Marketing Provider for Franchise two years in a row * Local Visionary Award for "Best Social Media Solution for Multi-Location Retailers" * Business Review's Top 10 Start-Up's to Watch * This is a remote position. Position Summary: SOCi is looking for a Strategic Account Executive with experience selling SaaS into Digital Marketing Agencies to identify new business opportunities in regions across North America. The ideal candidate will be a relentless hunter, consistently employing thoughtful sales processes with a consistent track record of sales over-achievement. The primary responsibility of the Account Executive is to drive and grow new business for SOCi. This will require you to serve as a subject matter expert in the industry and our platform. This is a client-facing role requiring deep industry expertise, proven ability and a broad base of industry contacts. Responsibilities * Selling SaaS into Digital Marketing Agencies at an Enterprise level * Generate business plans to define your business strategies and tactics * Consistently identify new sources of business * Prospect and sell opportunities into the Digital Marketing Agency space * Represent SOCi at top industry and vertical events * Subject matter expert on the value and benefits of social media software and how SOCi can support the needs of their clients * Work collaboratively with a team to drive growth with new and existing customers * Continuously stay abreast of new company technologies and services to maintain a competitive advantage * Manage and maintain sales pipeline as well as projected contract closing dates * Ability to build a good case for prospective clients, developing relationships with high-level decision-makers, and making a compelling presentation to close business * Creative problem solver with ability to understand and resolve prospective client challenges/objections * Use your understanding of the industry's issues towards a commitment to advance SOCi's forward-looking strategies within the marketplace Preferred Qualifications * 5-7 years of experience in SaaS sales in the Digital Marketing Agency vertical * BA/BS degree or equivalent practical experience * Ability to prove consistently hitting or overachieving quota * SaaS sales experience and existing Digital Marketing Agency industry contacts/relationships * Creative entrepreneurial spirit * Refined and proven sales methodology * Creative strategist; develop new ways to drive Digital Marketing Agency sales and provide value to existing and prospective agency clients * Experience working in a fast-paced entrepreneurial environment * Creative problem solver with ability to understand and resolve prospective client challenges/objections * Adaptable; able to quickly learn new technologies and processes * Have experience selling cutting edge, disruptive technology to top decision-makers at the enterprise level * Salesforce or equivalent CRM experience * Willingness to travel (up to 30%) * Strong portfolio of C-Level contacts within Enterprise Accounts * This is a remote position What's SOCi's culture like? Led by a team of industry experts, SOCi is leading the pack in Social Media and Reputation Management. Our passionate team of SOCialites work at convenient locations in both San Diego, CA and Austin, TX. We offer flexible PTO, comprehensive health & benefits packages and 401k (amongst many other perks). Every new team member is equipped with a MacBook laptop, tech accessories & SOCi swag. We are a fast-paced, agile environment where thought leadership and input is encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Soci New York City NY

Digital Account Planner - Ad Sales

Charter Spectrum