Digital Account Executive

Nexstar Media Group Inc. Baton Rouge , LA 70804

Posted 4 days ago

The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

  • Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web

  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services

  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully

  • Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.

  • Establish, maintain and grow relationships with advertisers and agencies

  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace

  • Consistently communicate with clients on all business activity

  • Complete knowledge of the market and competitive landscape

  • Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs

  • Meet and exceed performance management targets for account activity and revenue generation

  • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives

  • Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements & Skills:

  • BA or BS in Business, Marketing or Advertising preferred

  • 5+ years of digital media sales and marketing experience preferred

  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.

  • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment

  • Effective communication and client presentation skills

  • Ability to interact with high-level decision makers

  • Ability to sell through a consultative sales experience

  • Ability to sell a vast array of products

  • Excellent follow-up, strong organizational skills and attention to detail

  • Proven ability to meet and exceed sales goals and secure revenue goals

  • Interest and passion for digital trends and how they relate to the media/ broadcast industry

  • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives

  • Resourceful, self-motivated and a skillful multI-tasker\

  • Strategic foresight

  • Valid driver's license with an acceptable driving record

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