Epsilon Woburn , MA 01801
The Account Director is expected to perform all job duties including the following:
Serve as primary contact for all multichannel campaigns, specifically digital/email campaigns to both client and internal teams
Manages and leads the agency team in all aspects of project development and ensure delivery of high-quality creative work product standards (i.e., excellent creative, on target strategically, on time, and on budget)
Works cross-functionally with client's brands, technology teams, agencies, and internal teams to deliver on their e-mail marketing strategy, developing detailed project specifications, manage workload, and providing end-to-end project management.
Organizes, plans, and works with implementation team to execute email marketing projects and campaigns from conception through implementation.
Ensure overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects and frequent status communications.
Participate in the quality assurance process to ensure final product meets client's expectations by deploying and evaluating test emails to a variety of ISPs
Schedule and track campaign deployments
Monitor bounce back procedures and ensure proper cleansing of database
Maintain email campaign process documentation
Maintain email standards including opt-in/out processes, email size, HTML, format, etc.
Provide daily/weekly reports on email performance and select other campaign performance, including open, click and conversion rates
Manages general financial reporting, project budgets, and monthly invoicing related to Interactive projects
Proactively monitors competitive market information and performance of email campaigns to make effective strategic decisions and campaign adjustments
Provide e-mail best practices to client including privacy, spam, formatting and deliverability
Participates in development of marketing and tactical plans
Participates in strategy discussions and client presentations
8 or more years of experience managing email marketing campaigns (client side, agency, or email service provider)
Direct marketing and multi-channel marketing experience
Excellent client service and problem solving skills in order to minimize problem escalation to senior team members and ability to provide recommendations for resolution
Superior organizational and interpersonal skills as well as strong written and verbal communication abilities in order to work with a broad array of client, agency, and vendor contacts
Passion for online/email marketing and strong knowledge of internet marketing
Proven ability to prioritize multiple projects in a deadline-driven environment
Experience with Epsilon's Harmony email product suite a plus
Knowledge of pharmaceutical industry a plus
BA or BS highly preferred
Strong analytic and organizational skills
Exceptional attention to detail
Excellent computer skills, familiarity with Word, Excel, PowerPoint
Ability to multi-task in a fast-paced, deadline-driven, dynamic environment
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.
Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world's largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
Alliance Data provides equal employment opportunities without regard to race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by law.
For San Francisco Bay Area:
Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance
Alliance Data is an Equal Opportunity Employer.
Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.
Alliance Data participates in E-Verify.
Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.