The Diagnostic Sales Specialist (DSS) is responsible for effectively communicating and selling the benefits of the APTIMA product line, the ThinPrep Pap Test and adjunctive testing, and the ThinPrep Imaging System, to clinicians in an assigned geographic territory. Additionally, the DSS provides educational support to OB/GYNs and other clinical professionals in the office and hospital setting as well as strategic business planning and development for primary and secondary product lines.
Duties & Responsibilities:
Meet and exceed sales goals and achieve maximum sales in assigned territory
Accurately forecast and maintain an individual territory book of business in accordance with a 90-day quota for assigned and acquired products as required
Achieve individual sales revenue quota on a quarterly and annual basis for assigned and acquired products as required
Develop and execute business plans for targeted accounts. Complete a territory business analysis for management review on a quarterly basis
Maintain ongoing business planning with customers in territory; this includes periodic business reviews with customer's financial departments, as well as sales planning with customer's sales department
Effectively route plan and manage business for assigned territory
Attend quarterly Plan of Action Meetings within district
Periodically provide Rapid fFN Fetal Fibronectin in-services and training to laboratory personnel and Labor and Delivery Staff, per the territory needs of the local Strategic Account Manager (SAM) Perinatal
Support territory sales goals by maintaining core ThinPrep Pap Test business (Account Executive's Primary Line of Business), increasing usage, and prospecting new customers
Effectively sell Hologic's sales message to all customers in the targeted territory
Effectively insulate accounts against competition and regaining lost customer accounts
Maintain consistent and structured communication with Account Executive counterpart and articulate summarized communication to District Sales Manager on a periodic basis
Integrate successfully into team selling environment by partnering sales efforts with Territory Manager and Account Executive, and other Hologic colleagues and laboratory partners
Assist in generating leads for other Hologic products
Manage time effectively; prioritize and make good business judgments and decisions in relationship to efficiency, effectiveness while meeting daily call expectations
Partner with marketing department to support the development and execution of marketing programs and sales materials
Attend local and national professional trade shows and events and promote products to all customers
Update and sync all relevant customer account information into Hologic's Data Management System daily
Perform other duties as required
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required:
Demonstrated track record of success and sales accomplishments
Ability to sell in a consultative manner such that the customer need is discovered and addressed in an individualized clinical and data-driven manner
Strong persuasiveness and influence skills required
Ability to understand and articulate complex scientific literature and use extensive and complex clinical data as a key factor in the sales process.
Familiarity with clinical and economic outcome data, reimbursement, and managed care policies and procedures
Candidate must have a minimum of two years sales experience
Medical background/sales experience, laboratory experience, and/or managed care knowledge desirable
Business-to-business experience highly desired
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.