Developer Growth Lead

Build the future of data. Join the Snowflake team.

Do you want to be a key member of the team that is shaking up the data and AI world? The mission for the Developer Relations and Community team is to ensure that developers, ML and data engineers, and data scientists know, use and champion Snowflake for building innovative apps with data and AI. We're seeking a Developer Growth Marketing Leader to make an exponential impact in boosting Snowflake's brand and awareness among AI builders. In this role, you will

You will drive the exponential growth of our community through a wide range of growth tactics such as technical content marketing, newsletters, podcast sponsorships, third-party community partnerships, social media and, and strategically-placed paid activations.

WHAT YOU'LL DO:

• Own the development and growth of the Builder journey across owned, earned and paid channels to create awareness of Snowflake community and Developer Relations programs and resources. Success here will be measured by total reach of content, continued action from each touchpoint, and continuous optimization of the developer journey based on user data.

• Develop, test and optimize growth hypotheses around content types, topics, channels and more to grow our community and user satisfaction with Snowflake resources.

• Define key metrics to measure and report on the effectiveness of growth strategies, results of experiments and overall performance..

• Reimagine and optimize our owned Snowflake channels such as YouTube and virtual events in partnership with subject matter experts to improve the user experience and content value.

• Create a data strategy that instruments all touch points with our community to build a rich single view of our users to optimize Builder experiences by persona.

• Create the strategy for and manage the budget for paid promotion (display ads, content syndication, podcasts, etc)

• Collaborate with community and developer influencers to identify opportunities for new technical content, tutorials, and documentation that resonate with developers and encourage tool adoption.

OUR IDEAL CANDIDATE WILL HAVE:

• 10+ years experience as a Growth Marketer or in a similar role, preferably within the developer tools or AI/ML space.

• Technical understanding and a passion for developer and data science communities

• Proficiency in data analytics, A/B testing, and user segmentation.

• Strong analytical mindset and a data-driven approach to problem-solving and developing/testing hypotheses.

• Cross-functional team management and organizational skills, influence without authority, including senior management.

• Strong project management skills, with the ability to manage multiple technical initiatives simultaneously.

• Must be able to spend three days a week working from our San Mateo office

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.