Designer, Social, MAC

Estee Lauder New York , NY 10007

Posted 2 months ago

SUMMARY:

The primary focus of this position is to partner with the Director, Social in the production and design of all social media initiatives from conceptual phase through execution. The Designer, Social is responsible for concepting, designing and cropping all assets for global social media platforms. Projects are usually undertaken and completed under very tight timelines.

PRINCIPAL ACCOUNTABILITIES:

  • Responsible for producing all social media content and regionally relevant content for the different regions.

  • Thorough understanding of the creative objectives of projects and partner with various departments and functions including Marketing, Art Directors, Designers and Creative Services to create innovative and compelling creative.

  • Must be active on all social media platforms and have a strong understanding of the social experience and user interface of all major social platforms including Facebook, Pinterest, YouTube, Instagram, Tumblr, Pinterest, and understand other regionally relevant/specific platforms.

  • Responsible for maintaining consistency of assets and how brand is represented on social media.

  • Partner with Senior Designer(s) of Digital Content to ensure creative excellence, cohesiveness and quality across all creative.

  • Source and secure UGC content from Creators

  • Assist in the building of Content Calendars

  • Work on building assets through the MAC Momentum Studio

  • Strong capacity to independently identify issues and respond with resolutions.

  • Complete projects both independently or in partnership with other designers and deliver assets on or ahead of the targeted delivery date.

  • Maintain awareness of global and regional social trends, conversations, news that could impact the brand's content, cadence or strategy.

  • Assist in populating and following the social media content calendar for monthly posts.

  • Shoot BTS content, make selects, edit content and deliver assets for various events, campaigns that require social coverage.

  • BA or BFA preferred

  • 2 Years of social media design experience

  • Fluent in Adobe Illustrator, InDesign, Photoshop, Flash, GIF, Premiere Pro

  • Ability to work with a variety of people in various disciplines

  • Superior organizational and multi-tasking skills

  • Ability to work in a very fast paced environment and tight deadlines

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Social Advertising Planner
New!

Jeffreym Consulting

Posted Today

VIEW JOBS 12/3/2020 12:00:00 AM 2021-03-03T00:00 <p>Our client is looking for a Marketing Manager who lives and breathes social media advertising. The ideal candidate has experience marketing B2B SAAS products and services, understands the social media advertising landscape and is capable of executing campaigns themselves as well as directing an agency or internal teams. This role will drive social advertising advertising strategy, implementation, and reporting globally.</p><p><em><strong>** This is a contract position that goes through January 31st, 2021 with potential to extend</strong></em></p><p><strong>Responsibilities Include:</strong></p><ul> <li>Design and execute a comprehensive social media advertising strategy designed to drive awareness and leads leveraging each social media platform's unique ad offerings.</li> <li>Where possible, utilize Sprinklr’s Modern Advertising product to plan, execute, optimize and measure social advertising campaigns</li> <li>Optimize CAC to deliver an effective and repeatable ROI in support of pipeline goals</li> <li>Campaign automation and bidding strategy building an effective portfolio of always-on and time-bound campaigns.</li> <li>Work with internal or external creative teams to drive creative Ad copy and campaign landing page development</li> <li>Campaign tracking, tagging and reporting</li> <li>Collaborate with marketing, creative, project management, and agency teams to provide clear direction and timeline</li> <li>Analyze social media channel performance data and dashboards to generate insights and recommendations optimization</li> <li>Develop testing framework and regular cadence of tests designed to drive advertising innovation and improvement</li> <li>Publish key learnings and best practice on a regular cadence as the Social Media Advertising SME and adapt to innovations in the space</li> <li>Conduct Quarterly Business Reviews with media partners and Marketing team leads</li> </ul><p><strong>Requirements</strong></p><ul> <li>3+ years of social media Advertising (Linkedin, Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok etc.) experience</li> <li>Combination of relevant education and work experience</li> <li>General Social Media Advertising Certification</li> <li>Demonstrable knowledge of digital marketing</li> <li>Demonstrable experience marketing a B2B SAAS product or service using social media advertising.</li> <li>Strong team player able to effectively collaborate, think and plan strategically with a focus toward execution</li> <li>Experience working with 1st and 3rd party data and advanced targeting strategies.</li> <li>Proven effectiveness in cross-functional planning and execution of omni-channel marketing programs</li> <li>Experience with A/B Testing, lift measurement</li> <li>Experience working in a dynamic growth environment that requires adaptability, critical thinking, dealing with ambiguity, failing fast, continuous learning for innovation</li> <li>Excellent communication (written and visual)</li> <li>Strong vendor relationship management skills</li> <li>In-house client side or Agency experience welcomed</li> <li>Individual will need to be comfortable taking the initiative with minimal supervision, a solutions oriented, go-getter who is passionate about marketing</li> </ul> Jeffreym Consulting New York NY

Designer, Social, MAC

Estee Lauder