Pepsico New York , NY 10007

Posted 2 months ago


Who We Are!

PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and culture in PepsiCo and the broader business world.

We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.

Our Opportunity!

As part of the PepsiCo Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.

The Associate Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.

You are

  • A lover of design, brands, and people

  • A self-starter with entrepreneurial spirit

  • Energized by challenges

  • Empathetic to consumers, customers, and internal stakeholders

  • Keen eye for consumer behavior trends in addition to extraordinary design savvy

  • A storyteller, visually & verbally

  • Comfortable multitasking

  • Collaborative

The role

In this role, you will report to the Design Director of PBNA Hydration and collaborate with other Design & Innovation team members to drive design thinking from ideation thru concept development, refinement, and execution


  • Creating high quality brand design solutions in a rapid paced, high-output environment

  • Present design concepts in a clear and concise manner

  • Quickly sketch ideas to create and communicate concepts

  • Participate and contribute in brainstorm sessions

  • Be able to iterate on designs based on direction and feedback from Brand Design lead(s)

  • Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives

  • Ideate and construct ideas within a team-based design environment

  • Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery

Note:- COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.


  • 2 - 3 years studio experience as a graphic designer taking projects from concept through completion

  • Brand, communication design background, Bachelor's degree in Graphic Design

  • Background + understanding of brand/graphic design as well as a basic understanding of industrial design+ motion preferred

  • Strong portfolio of design work showcasing both print and digital projects

  • Social media-minded curator

  • Digital + photography interest or experience

  • Brand design background and style guideline experience, 360 visual identities

  • Strong typography and layout sensibility

  • Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- Illustration skills would be a ++

  • Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually

  • Technically solid, able to illuminate ideas and visualize design stories across a variety of media

  • Expert at Adobe Creative Suite programs

  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

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