Senior Analyst, Demand Generation
ONSITE in San Francisco, CA
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes's "World's Most Innovative Company" five years in a row and one of Fortune's "100 Best Companies to Work For" eight years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.
We are seeking a demand generation professional with a track record of creating, delivering and executing innovative and inspiring programs to drive awareness and demand resulting in qualified pipeline. The Commercial Marketing Sr. Analyst hire will be based in San Francisco.
Develop and manage cross-cloud demand generation and awareness campaigns to a defined market segment for both customers and prospects.
Ensuring campaigns are set-up strategically, in alignment with the company's overall goals.
Work with an extended marketing and sales team to create powerful customer and prospect journeys leveraging a variety of tactics across the marketing funnel.
Collaborate across the entire marketing and product marketing teams (creative, content, customer success, digital, strategic events, PR, operations, etc) to ensure quality and timely execution. Channels include but are not limited to: events, email, direct mail, digital, partner activity, hospitality, social.
Manage and own campaign metrics for effectiveness and results, while tracking and monitoring engagements, pipeline numbers, top deals, revenue attainment and other key data points.
Maximize campaigns and tactics for ROI, as well as identifying new ways to enhance programs optimizing for growth, ROI, and revenue.
Evaluate customer research, market conditions and competitor data to support the creation and delivery of effective marketing campaigns.
Work closely with the Sales and Business Development Representative teams to understand their requirements and targets.
Work with regional sales leaders on strategic initiatives to target their accounts and drive qualified pipeline.
Required Skills & Experience:
The ideal candidate holds a Bachelor's degree in Marketing. MBA a plus.
2-3 years experience across field marketing, campaign management and marketing analytics.
Self-organization, passion and drive are critical.
Analytical thinker, naturally curious and willing to learn new best-in-class marketing methods and processes.
Proven ability to manage and execute campaigns within a timeline and budget.
Strong interpersonal capabilities with strong written and verbal communication skills.
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Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.