Demand Generation Marketing Manager

Returnlogic Philadelphia , PA

Posted 1 week ago

ReturnLogic is on a mission to become the Operating System of returns for modern e-commerce retailers.

Our Software-as-a-Service platform handles millions of events and helps retailers optimize their product returns strategy, improve the customer experience, and drive bottom line growth.

Our team is intrigued by, and inspired to hire, problem solvers who have a core can do attitude, a vision of what can be, instead of what has been and who want to build on a history of hard work, ethics and pursuit of excellence in every aspect of their daily work.

As a Demand Generation Marketing Manager at ReturnLogic, you will get to do more than developing demand generation campaigns. You will be part of a collaborative marketing team focused on scaling and growing the business. The ideal candidate will have proven success in several areas, including email marketing, content marketing, paid media, retargeting, social media, online and live events, and marketing automation.

If you are excited about demand generation and campaign planning, we would love to have you on the team!

Responsibilities

  • Own the lead generation and nurturing strategy and execution, using HubSpot.
  • Manage all omni-channel campaigns from planning to execution.
  • Manage our paid search and retargeting programs, and any external agencies associated with the programs.
  • Lead our marketing automation strategy and roadmap as we grow.
  • Work with the content team to amplify our message in impactful ways.
  • Work with the digital marketing team to launch new lead generation tools into the market.
  • Manage all digital events including hosted and joint webinars.
  • Lead in-person event strategy, as we get back to live events!
  • Research and test new lead generation tactics.

What will I be doing?

You will work with senior management, taking full ownership of demand generation and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

Requirements

  • A degree in Marketing, Communications, or related field
  • A minimum of five years experience in marketing
  • Two years with lead generation and nurturing programs
  • Experience with HubSpot, or a similar marketing automation tool
  • Experience with managing webinars and live event logistics
  • Strong passion for project management and details

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Work From Home

About Us:

Were a company led by start-up people that like solving problems and building things. The leadership team is transparent and engages every last employee in the strategy, objectives, targets and results.

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Demand Generation Marketing Manager

Returnlogic