WHO WE ARE
Cylance is one of the fastest growing companies in the history of cybersecurity. By successfully applying artificial intelligence and machine learning to crack the DNA of malware, Cylance has redefined the endpoint protection market, garnered acclaim from industry analysts and won numerous awards including "Best Emerging Vendor" from SC Magazine. If you have the passion and desire to disrupt industries, protect the world from cyberattacks, and be at the forefront of a revolutionary new technology, we want you to join us!
Cylance is seeking a Demand Generation Marketing Manager based at our corporate headquarters in Irvine, CA. Your primary responsibility will be delivering ROI-based demand creation programs, including customer acquisition, engagement and pipeline acceleration. You will own the creation and implementation of demand creation campaigns and orchestrate multi-touch, programs to key market segments. You will also be responsible for managing outside agency and vendor contracts and relationships. This role supports executive leadership and works directly with sales, SDRs, field marketing, product marketing, content and marketing operations, and the demand center for global program creation and execution.
WHAT YOU WILL DO
Works with marketing leadership to develop a demand creation program strategy to achieve target objectives for sourced and influenced pipeline and revenue
Serves as a key stakeholder contributing to the organization's overall framework for demand generation programs
Plans, optimizes and standardizes program implementation processes across the organization
Collaborates with digital, events, field, products and other marketing program teams on acquisition and growth (cross-sell, upsell, retention) demand creation programs, and ensures optimal tactic selections as appropriate for each program
Plans and executes the best mix of inbound and outbound tactics
Partners with other marketing stakeholders to map the buyers journey, select personas, determine offers and CTAs, and provides insight into what working to drive future tactic & program refinements
Works cross-functionally to ensure a cohesive creation, execution and testing/optimization strategy exists to increase engagement, response and results and improve program ROI
Works to determine demand creation program metrics and how to measure against objectives to assess progress and drive results
Serves as the key stakeholder and evangelist for testing and optimization, championing data-driven risk taking by demand creation marketers
Engages proactively with direct and indirect sales teams to coordinate, communicate and optimize the impact of demand creation programs
Documents and communicates/distributes best practices for demand creation program implementation across the organization, including recommendations on where improvements can be made
Communicates with and educates executive leadership about demand creation programs
WHO WE ARE LOOKING FOR
Bachelors degree in Marketing or related field; Master's degree/MBA preferred.
Five or more years of experience in campaign or program management, preferably in a B2B and B2C marketing environment and experience implementing Sirius Decisions or similar approach
Project management with multiple complex stakeholder groups at a local, regional, national and international scale
Management of project, budget and resource allocation to support success and efficiencies
Proven experience working on demand creation teams and supporting programs to drive pipeline and achieve revenue
Understands how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approach
Understands the buyer's journey, personas, and strategic communications and how to orchestrate connected demand gen programs
Strong relationship builder with marketing, partner and sales functions
Ability to direct content required for complex demand creation programs
Strong planning/project management skills
Strong oral/written communication skills
ABOVE AND BEYOND
Experience executing Account-Based Marketing strategies
Endpoint Security industry experience
Experience with Marketo and Salesforce.com
WHAT WE NEED FROM YOU TO APPLY
Cover letter/summary expressing:
Why you are interested in working at Cylance
The skills, strengths and expertise you will contribute to our diverse team of extraordinary talent and humble hearts
BENEFITS AND PERKS
In addition to medical, dental, vision and 401(K) matching, we offer other great benefits and a slew of perks such as casual dress attire, plethora of employer-sponsored food and snack items, toll road/public transportation subsidy, gym membership discount, etc. We're proud to be certified as A Great Place to Work for 2017-2018!
Cylance Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.